Not only are people very likely to be reading and sharing the story

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Out of this came two kinds of worked example, however: The power of news stories and official websites such as londonfashionweek.co.uk - both of which were ranking for big brand names throughout the week A look at an example set of negative search results - for a model who has no official website ranking, has wikipedia at #1 for her name and has a story about a sex tape on the first page How to tell if something's a problem: although most of this will be obvious to anyone with an SEO background, I presented some ways to tell whether a new story you find while monitoring for your name or brand is likely to end up ranking for your name.


The factors I encouraged people to look out for were: Is the keyword in the title / URL Is the keyword in the headline and copy How powerful is the domain (noting that most new stories won't ha turkey mobile phone numbers database ve gathered many links of their own yet so we have to make assumptions based on the power of the domain) Of course I recommended people install the mozbar to get easy access to all these factors The pyramid of pain: the stories you are looking out for especially hard are the negative ones which include the keyword prominently and which reside on a powerful domain.


But it's highly likely to end up ranking Tips and tricks: through our work for a variety of clients, we have been lucky(?) enough to have encountered at least our fair share of gotchas. I thought the least I could do was share a few tips: Have a plan in advance of bad stuff happening - mid-crisis is not the time to be wondering whose job it is to check the wheelnuts We have found the most valuable part of our daily / weekly reports to be the forecast - trying to "write tomorrow's executive summary today" When emailing busy executives with critical reputation information make sure your subject line gives them the first thing they need to know, and by the time they've read the first sentence on the preview pane of their iphone they are fully up to speed Know who to speak to out of hours.