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I'm an analyst and I do web analytics!

Posted: Sat Dec 28, 2024 3:45 am
by pappu6329
This headline may seem like nonsense and it may have been better understood with my original title “I also cook, but I am not a cook”. Nowadays, the Internet offers multiple manuals so that you can do everything yourself: prepare the most sophisticated recipes or the most spectacular cakes, design a website with a template, manage social networks , you can even go further and measure web analytics indicators to find out what is happening behind your business.

Web Analytics
Web Analytics


All this is very well because we have the resources to support ourselves, but are we really capable of carrying out a professional activity of this type? Even if you can make delicious recipes at home and invite all your friends and family, would you cook in a restaurant for a large number of diners and exchange that service for financial compensation? (I apologize to the cooking professionals who read this, I am obviously not addressing your sector, it is a metaphor because I love cooking.

Although anyone can open a social media profile or a blog to write and make it more dynamic as they see fit, sometimes it is more effective to consult a professional. In some cases it may even be advisable for the person responsible for the business to be the one to create the content and interact with their audience, as this can convey a more personal and closer communication and provide a better response to the needs and demands of customers.

However, managing social media or writing a blog is more difficult than it bosnia and herzegovina telegram data seems at first glance. Yes, that difficulty is the difference between doing a professional job and doing it well. It is true that there can be everything, but communities and blogs contribute to making businesses work and this is not a coincidence. You may think that being a community manager is very fun; all day on the networks reading current news, chatting happily with people, writing posts that seem casual, doing advertising campaigns, etc. Behind this visible part there is another very important part: the definition and planning of what you are going to say and how you are going to do it, measurement, control, web analytics, including tracking codes for campaigns and in each of the resources you invest, knowing what interests your audience the most, what are your most profitable products or services, what generates rejection in your clients ...

Curiously, the least visible part of a digital marketing professional is the one that makes each of the actions they perform visible.