Getting to Know Your Customer Through Web Analytics
Posted: Sat Dec 28, 2024 3:56 am
Web analytics helps us understand human behavior in their interaction on the Internet. We use it to obtain and analyze relevant information and thus make business decisions. It is a strategic tool and we must see it as such . How visitors arrive at a website and how they behave, what they find interesting, what they download and whether or not they buy, in the case of an eCommerce site. Nobody gives anything away, but there are tools like Google Analytics that help us a lot to get to know the customers who come to us via the Internet.
“If we use web analytics as a strategic tool, we can detect business opportunities, such as knowing why our customers do not complete a purchase and whether the offers we launch are “catching” and actually attract customers.”
From a small business to a large multinational, everyone wants to know their customers and what better way than to analyse their behaviour and give them what they are really looking for or offer them what we really think may be interesting for them. Analytics helps us to determine the most interesting segments of our public. Once we have chosen the objectives of our online business and selected the indicators, we can study their behaviour and see if our business plan is being met or if we need to change our strategy.
The most important thing, but not the most common, is to make a bosnia and herzegovina telegram phone numbers projection and then fine-tune it, especially in the case of new projects (websites) where we do not start with previous information. We try to create simple dashboards , without overwhelming clients with data, since with a few indicators we can show them whether the set objectives are being met or not.
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Create an understandable Analytics dashboard for your clients that focuses on metrics that help them make decisions.
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Finally, we always compare web analytics with previous periods to see the evolution of the metrics we have chosen as relevant, without losing sight of the fact that this is a tool that shows us trend data and we must take it as such . Thanks to the possibility of segmentation by age, sex or interests of visitors to a website, we can detect their cities of origin and make decisions about them. This, together with the knowledge we can have of our client both offline and online, will lead us to know more and more about the client and that is very important.
We must bear in mind that in a physical store they come through the door, but on the Internet they come from various places and it is important to know where they come from:
It may be because they have searched for us in a search engine and we have appeared naturally in the first positions (organic positioning),
They may have arrived because we have run a campaign on Google Adwords (using keyword bidding)
It may be because we have been mentioned on other websites or on social media because we are working on those other channels that are also important.
We can access all this information thanks to web analytics and, thanks to the analysis and management of this information, we can detect market trends and business opportunities.
In this way, the analyst supports the marketing departments and helps define on and offline strategies and objectives.
We may think that we are reaching the end of the border that separated online and offline. We have to realize that a single customer, depending on the time of day, connects through a website, then goes to a physical store, and finally that same customer can access the store, depending on the context, through a mobile phone.
“If we use web analytics as a strategic tool, we can detect business opportunities, such as knowing why our customers do not complete a purchase and whether the offers we launch are “catching” and actually attract customers.”
From a small business to a large multinational, everyone wants to know their customers and what better way than to analyse their behaviour and give them what they are really looking for or offer them what we really think may be interesting for them. Analytics helps us to determine the most interesting segments of our public. Once we have chosen the objectives of our online business and selected the indicators, we can study their behaviour and see if our business plan is being met or if we need to change our strategy.
The most important thing, but not the most common, is to make a bosnia and herzegovina telegram phone numbers projection and then fine-tune it, especially in the case of new projects (websites) where we do not start with previous information. We try to create simple dashboards , without overwhelming clients with data, since with a few indicators we can show them whether the set objectives are being met or not.
Tweet it
Create an understandable Analytics dashboard for your clients that focuses on metrics that help them make decisions.
Tweet it
Finally, we always compare web analytics with previous periods to see the evolution of the metrics we have chosen as relevant, without losing sight of the fact that this is a tool that shows us trend data and we must take it as such . Thanks to the possibility of segmentation by age, sex or interests of visitors to a website, we can detect their cities of origin and make decisions about them. This, together with the knowledge we can have of our client both offline and online, will lead us to know more and more about the client and that is very important.
We must bear in mind that in a physical store they come through the door, but on the Internet they come from various places and it is important to know where they come from:
It may be because they have searched for us in a search engine and we have appeared naturally in the first positions (organic positioning),
They may have arrived because we have run a campaign on Google Adwords (using keyword bidding)
It may be because we have been mentioned on other websites or on social media because we are working on those other channels that are also important.
We can access all this information thanks to web analytics and, thanks to the analysis and management of this information, we can detect market trends and business opportunities.
In this way, the analyst supports the marketing departments and helps define on and offline strategies and objectives.
We may think that we are reaching the end of the border that separated online and offline. We have to realize that a single customer, depending on the time of day, connects through a website, then goes to a physical store, and finally that same customer can access the store, depending on the context, through a mobile phone.