Semantic SEO: What is it and how to use it to improve ranking?
Posted: Sat Dec 28, 2024 4:20 am
Search has changed a lot in recent years, this is due to Google's new technologies regarding artificial intelligence and also semantic technology. Because people want search engines to understand natural language better than ever before. And, for that reason, it is important to understand what semantic SEO is and how you can use it to improve your ranking.
What is semantic SEO?
Semantic SEO is the process of writing optimized content around certain topics rather than keywords. It is about giving more meaning and depth to the topics in web content.
By doing this, Google robots can better understand your content. And in turn, you help your content to be seen as quality and promote it in the SERPs.
Semantic SEO is about creating relevant and meaningful content for each entity. Terms, entities and facts are connected accurately and relevantly. That is, it focuses on topics and not words, therefore, it better satisfies the search intent of users and you become an authority for search engines and users.
Google's algorithms are increasingly understanding users' search intent, so you'll have to provide answers not only to the search itself, but also to the intention behind it. In other words, you must answer questions that are additional to the original query.
What is a semantic search?
Search engines try to provide the most accurate results possible to users by understanding search intent, context, and the relationship between words.
Google has been working hard in recent years to develop technologies to better understand searches, the relationships between words, and the relationships between entities.
Google's changes related to semantic searches
Initially, Google robots only focused on keywords to understand the content of a page. But with the arrival of algorithms with artificial intelligence, they now understand content almost like humans do.
The knowledge graph is a knowledge base used by Google that helps crawlers understand the relationships between entities and concepts.
Hummingbird: This is an algorithm update that helps to better understand the meaning and context of searches. It meant a decrease in the emphasis on keywords.
RankBrain: A 2015 machine learning algorithm that was created to better understand search intent and deliver better results.
BERT : 2018 machine learning algorithm that seeks to improve natural language processing (NLP). It takes into account feelings, intentions, makes predictions, and more.
Before and after BERT
Why is semantic SEO important?
Although Google still takes keywords into account, it doesn't rely on them alone to understand a page. It takes into account more words that relate to the main topic, to know if the content really covers the topic.
Post: Google Search Console: What is it and how to use it?
Semantic SEO helps improve the search experience. Google is always looking to offer a better experience to users. Because it is known that users are not always looking for a specific answer, but rather they use Google to understand a topic more deeply.
You'll provide a better page experience if you give the user bulgaria telegram data only the answer to what they're looking for, but answers to related questions, all in one piece of content.
In short, semantic SEO improves user experience.
How to use semantic SEO to improve ranking?
The first thing to understand is that you should not focus on a series of keywords in a piece of content, but on the topics. You should also not forget about internal linking opportunities and the structure of the content.
As a site owner or content creator, you can't control searches or rankings, but you can control what you publish and optimize it with algorithms in mind.
Do keyword research for semantic SEO
Since semantic SEO focuses on an entire topic, rather than a keyword, you should do some good keyword research. You can do the following:
Use tools like SEMRush, Moz or Ahrefs to start your search.
Use Google autocomplete, related questions, related searches, knowledge graph or semantic panel. Also Wikipedia, YouTube autocomplete.
What is semantic SEO?
Semantic SEO is the process of writing optimized content around certain topics rather than keywords. It is about giving more meaning and depth to the topics in web content.
By doing this, Google robots can better understand your content. And in turn, you help your content to be seen as quality and promote it in the SERPs.
Semantic SEO is about creating relevant and meaningful content for each entity. Terms, entities and facts are connected accurately and relevantly. That is, it focuses on topics and not words, therefore, it better satisfies the search intent of users and you become an authority for search engines and users.
Google's algorithms are increasingly understanding users' search intent, so you'll have to provide answers not only to the search itself, but also to the intention behind it. In other words, you must answer questions that are additional to the original query.
What is a semantic search?
Search engines try to provide the most accurate results possible to users by understanding search intent, context, and the relationship between words.
Google has been working hard in recent years to develop technologies to better understand searches, the relationships between words, and the relationships between entities.
Google's changes related to semantic searches
Initially, Google robots only focused on keywords to understand the content of a page. But with the arrival of algorithms with artificial intelligence, they now understand content almost like humans do.
The knowledge graph is a knowledge base used by Google that helps crawlers understand the relationships between entities and concepts.
Hummingbird: This is an algorithm update that helps to better understand the meaning and context of searches. It meant a decrease in the emphasis on keywords.
RankBrain: A 2015 machine learning algorithm that was created to better understand search intent and deliver better results.
BERT : 2018 machine learning algorithm that seeks to improve natural language processing (NLP). It takes into account feelings, intentions, makes predictions, and more.
Before and after BERT
Why is semantic SEO important?
Although Google still takes keywords into account, it doesn't rely on them alone to understand a page. It takes into account more words that relate to the main topic, to know if the content really covers the topic.
Post: Google Search Console: What is it and how to use it?
Semantic SEO helps improve the search experience. Google is always looking to offer a better experience to users. Because it is known that users are not always looking for a specific answer, but rather they use Google to understand a topic more deeply.
You'll provide a better page experience if you give the user bulgaria telegram data only the answer to what they're looking for, but answers to related questions, all in one piece of content.
In short, semantic SEO improves user experience.
How to use semantic SEO to improve ranking?
The first thing to understand is that you should not focus on a series of keywords in a piece of content, but on the topics. You should also not forget about internal linking opportunities and the structure of the content.
As a site owner or content creator, you can't control searches or rankings, but you can control what you publish and optimize it with algorithms in mind.
Do keyword research for semantic SEO
Since semantic SEO focuses on an entire topic, rather than a keyword, you should do some good keyword research. You can do the following:
Use tools like SEMRush, Moz or Ahrefs to start your search.
Use Google autocomplete, related questions, related searches, knowledge graph or semantic panel. Also Wikipedia, YouTube autocomplete.