Here’s how I pitched that: validate-business-idea-
Posted: Sat Dec 28, 2024 5:18 am
Here’s how I pitched that:
validate-business-idea-instagram-influencer-email-outreach
(you can click here to see the full image of the email and read easily)
He was in.
Super simple, I just asked him to post a photo that he’d afghanistan telemarketing data post (less effort) but mention the giveaway in the caption of the image and place the link to enter in his bio for the next 24hrs.
Here’s that feature:
validate-business-idea-justin-katz-feature
This post already has 484 likes and 18 comments, making it one of Justin’s most engaging posts recently. The image is incredible, but people were also pumped about the giveaway. That jump-started the momentum for the giveaway again, and pushed it past the 300 mark in another 12 or so hours.
But what do you do when you don’t have a friend with a large Instagram following already?
Here’s what I’m doing: Cold pitching people who might realistically be interested in sharing my giveaway, in exchange for something valuable to them.
Realistic means that you’re not reaching out to people with hundreds of thousands or millions of followers. For them, their Instagram account is probably a full on business, which means you’d have to pay to play. Set realistic goals.
To me, that meant targeting more influencers that were in the 5,000 – 50,000 follower range and had solid engagement.
Now, what kind of value do I exchange in return for them posting to promote my giveaway? Time to once again put my problem-solver cap back on…
What do photographers who are trying to grow their Instagram following (and business) like?
Money
More followers
New business
Good press features (which can lead to new followers and new business)
Going down that list to figure out what value I can contribute to their business…
I know that I don’t want to pay for sponsored posts (which would be much quicker & easier), because I hate spending money. That’s out.
I don’t have an existing Instagram account (or website) yet for this project. No followers of my own to push towards these influencers. That’s out too.
I couldn’t think of a quick way to help these guys get new business right away, though there could be something there. That’s out for now.
Good press features. Now that’s something I could promise them (in the future) since the upcoming website I’m working on will have a cleverly named blog as the main components of inbound marketing.
So my hypothesis is that maybe some of these influencers will share my giveaway with their followers, in exchange for highlighting them in a feature on my site. If I could bring my readers over to follow them on Instagram, that’d be valuable to them.
validate-business-idea-instagram-influencer-email-outreach
(you can click here to see the full image of the email and read easily)
He was in.
Super simple, I just asked him to post a photo that he’d afghanistan telemarketing data post (less effort) but mention the giveaway in the caption of the image and place the link to enter in his bio for the next 24hrs.
Here’s that feature:
validate-business-idea-justin-katz-feature
This post already has 484 likes and 18 comments, making it one of Justin’s most engaging posts recently. The image is incredible, but people were also pumped about the giveaway. That jump-started the momentum for the giveaway again, and pushed it past the 300 mark in another 12 or so hours.
But what do you do when you don’t have a friend with a large Instagram following already?
Here’s what I’m doing: Cold pitching people who might realistically be interested in sharing my giveaway, in exchange for something valuable to them.
Realistic means that you’re not reaching out to people with hundreds of thousands or millions of followers. For them, their Instagram account is probably a full on business, which means you’d have to pay to play. Set realistic goals.
To me, that meant targeting more influencers that were in the 5,000 – 50,000 follower range and had solid engagement.
Now, what kind of value do I exchange in return for them posting to promote my giveaway? Time to once again put my problem-solver cap back on…
What do photographers who are trying to grow their Instagram following (and business) like?
Money
More followers
New business
Good press features (which can lead to new followers and new business)
Going down that list to figure out what value I can contribute to their business…
I know that I don’t want to pay for sponsored posts (which would be much quicker & easier), because I hate spending money. That’s out.
I don’t have an existing Instagram account (or website) yet for this project. No followers of my own to push towards these influencers. That’s out too.
I couldn’t think of a quick way to help these guys get new business right away, though there could be something there. That’s out for now.
Good press features. Now that’s something I could promise them (in the future) since the upcoming website I’m working on will have a cleverly named blog as the main components of inbound marketing.
So my hypothesis is that maybe some of these influencers will share my giveaway with their followers, in exchange for highlighting them in a feature on my site. If I could bring my readers over to follow them on Instagram, that’d be valuable to them.