5 examples of posts to boost your social networks during the holidays
Posted: Sat Dec 28, 2024 5:29 am
You are probably aware that the holidays (summer, Christmas, etc.) are a very quiet period for professionals, your teams go on vacation and so do your customers. Often, the first to be forgotten are social networks .
However, your communication on social platforms, whatever they are, is very important. If your customers do not visit you or respond to your emails, they will have plenty of time to occupy their time scrolling endlessly on Instagram, Facebook or LinkedIn! It is therefore essential to continue to animate your social networks during these periods , and we show you why and how.
1. Why should you keep your social networks active during the holidays?
2. Examples of posts to boost your social networks
3. Key factors for the success of social media management during the holidays
Conclusion
why animate social networks holidays
1. Why should you keep your social networks active during the holidays?
First of all, as mentioned in the introduction, if your panama phone number library target has more time, they will be more connected and present on social networks: for example, it is estimated that the average engagement rate increases by 11% during the summer holidays 1 ! This is one of the key moments of the year to reach your audience and avoid being forgotten. In addition, by animating your social networks when your competitors do not, you can stand out .
We obviously understand that with fewer employees available, it is complicated to devote time to these tasks. We advise you to keep only one or two social networks depending on your audience and your target:
Facebook has a general audience with a large majority (91%) of users aged between 25 and 49 2
On the Instagram side , the audience is younger with 81% of Internet users between 16 and 25 years old 3
LinkedIn brings together an audience of professionals and decision-makers (85%) 4
Tiktok , the most recent application but which has already managed to increase the online visibility of many companies, brings together a very young and connected audience.
Also, as part of a brand network, we advise you to have several social profiles . A local page created and managed by each of the company's points of sale and a national page to communicate more widely about it and the offers and actions implemented.
example posts boost social networks holidays
2. Examples of posts to boost your social networks
Share your exceptional schedules
Unlike your establishment profile on Google , it is not possible to display the opening hours (exceptional or not) of your establishments. In the case of an unusual opening or closing , we therefore recommend that you plan a post a few days earlier (usually a week) to notify of it. If necessary, remember to add the date / time of reopening.
To best animate your community and enjoy the holidays as a time of fun, don't hesitate to make a humorous post: an animated gif, a visual that reflects the holidays...
animate social networks closing holidays
Example of a post to announce a closure on Instagram
By providing your opening hours and days, you improve your customers' experience and prevent them from traveling to your home only to arrive in front of a closed store.
Show that you are open
Conversely, when you decide to open at unusual times, don't hesitate to tell your customers! Whether it's for a late night, an event evening, a public holiday or an open day, take advantage of it to liven up your social platforms and create an appointment with your customers.
animate social networks opening holidays
Example of a post to announce an exceptional opening on Facebook
You can encourage them to use your click & collect service to save time or humanize your post with a photo of your colleagues. Moreover, this will create or strengthen the feeling of belonging if your audience recognizes them!
If you want to stay classic, a post with the date, time and a nice design can do the trick. In any case, no matter the content, it remains a good way to communicate and encourage social-to-store .
Announce something new
If you are planning to release a new product or service, think about creating suspense and generating interest among your subscribers (and potential customers)! Tease this new product and/or its release date, create an appointment with your audience. You don't have to say a lot, on the contrary, the more clues there are, the more publications and surely engagement there will be .
Again, you can use different formats and ways of doing things: games, a riddle, a mood photo, a clue carousel, etc.
For example, below you will find the example of Make My Lemonade, a French ready-to-wear brand, which chose a very simple concept with a photo that exudes vacation, the name of the collection and a countdown to D-2!
animate social networks new holidays
Example of a post to announce a new collection on Instagram
Organize a contest
In order to both animate and expand your community and even collect data on your prospects, you can set up a competition on your social networks.
Depending on your guidelines and the rules of the game established, you will be able to encourage more people to follow you . Also, consider establishing rules of the game to protect yourself in the event of a dispute, to reassure your subscribers, and to reaffirm your credibility.
Contests are very popular: they are free, quick and seem accessible, your customers really have a chance to win. Their experience will only be improved.
animate social networks holiday competitions
Example of a contest on Instagram
Share your customer reviews
If you want to highlight both your online reputation , your legitimacy and your clientele, you can also share some of your customer reviews!
So, we don't recommend doing it every week, but rather from time to time, so as not to saturate your social networks . In addition, brands that very regularly highlight their 5-star reviews are often perceived as lacking transparency, which can raise doubts about the authenticity of their evaluations.
For the formatting, you can use Google's to keep it simple or offer a more sophisticated format that matches your visual identity.
Sharing your customer reviews occasionally can encourage other customers to leave a review or to exchange, give their opinion in the comments.
animate social networks customer reviews holidays
Example of an Instagram post to share a customer review
3. Key factors for the success of social media management during the holidays
To maximize the chances of success of your communication actions on social networks, it is important to prepare well and monitor its performance .
Here is a to-do list of actions to put in place to make this period a success:
Remember to carefully prepare your establishments’ local speeches
Keep watch to get inspiration from what has already been done
Create an editorial calendar so you know when and what to post during this time period.
Equip yourself with a turnkey local marketing tool like Digitaleo to share chartered communication kits with your establishments
Schedule your posts if no one is in the office on the scheduled dates
Also, in order to save time, do not hesitate to do cross posting on social networks: the same post is declined and published on Instagram, Facebook and LinkedIn in one click and at the same time. You can also use AI and hashtag suggestion to facilitate the choice of these.
However, your communication on social platforms, whatever they are, is very important. If your customers do not visit you or respond to your emails, they will have plenty of time to occupy their time scrolling endlessly on Instagram, Facebook or LinkedIn! It is therefore essential to continue to animate your social networks during these periods , and we show you why and how.
1. Why should you keep your social networks active during the holidays?
2. Examples of posts to boost your social networks
3. Key factors for the success of social media management during the holidays
Conclusion
why animate social networks holidays
1. Why should you keep your social networks active during the holidays?
First of all, as mentioned in the introduction, if your panama phone number library target has more time, they will be more connected and present on social networks: for example, it is estimated that the average engagement rate increases by 11% during the summer holidays 1 ! This is one of the key moments of the year to reach your audience and avoid being forgotten. In addition, by animating your social networks when your competitors do not, you can stand out .
We obviously understand that with fewer employees available, it is complicated to devote time to these tasks. We advise you to keep only one or two social networks depending on your audience and your target:
Facebook has a general audience with a large majority (91%) of users aged between 25 and 49 2
On the Instagram side , the audience is younger with 81% of Internet users between 16 and 25 years old 3
LinkedIn brings together an audience of professionals and decision-makers (85%) 4
Tiktok , the most recent application but which has already managed to increase the online visibility of many companies, brings together a very young and connected audience.
Also, as part of a brand network, we advise you to have several social profiles . A local page created and managed by each of the company's points of sale and a national page to communicate more widely about it and the offers and actions implemented.
example posts boost social networks holidays
2. Examples of posts to boost your social networks
Share your exceptional schedules
Unlike your establishment profile on Google , it is not possible to display the opening hours (exceptional or not) of your establishments. In the case of an unusual opening or closing , we therefore recommend that you plan a post a few days earlier (usually a week) to notify of it. If necessary, remember to add the date / time of reopening.
To best animate your community and enjoy the holidays as a time of fun, don't hesitate to make a humorous post: an animated gif, a visual that reflects the holidays...
animate social networks closing holidays
Example of a post to announce a closure on Instagram
By providing your opening hours and days, you improve your customers' experience and prevent them from traveling to your home only to arrive in front of a closed store.
Show that you are open
Conversely, when you decide to open at unusual times, don't hesitate to tell your customers! Whether it's for a late night, an event evening, a public holiday or an open day, take advantage of it to liven up your social platforms and create an appointment with your customers.
animate social networks opening holidays
Example of a post to announce an exceptional opening on Facebook
You can encourage them to use your click & collect service to save time or humanize your post with a photo of your colleagues. Moreover, this will create or strengthen the feeling of belonging if your audience recognizes them!
If you want to stay classic, a post with the date, time and a nice design can do the trick. In any case, no matter the content, it remains a good way to communicate and encourage social-to-store .
Announce something new
If you are planning to release a new product or service, think about creating suspense and generating interest among your subscribers (and potential customers)! Tease this new product and/or its release date, create an appointment with your audience. You don't have to say a lot, on the contrary, the more clues there are, the more publications and surely engagement there will be .
Again, you can use different formats and ways of doing things: games, a riddle, a mood photo, a clue carousel, etc.
For example, below you will find the example of Make My Lemonade, a French ready-to-wear brand, which chose a very simple concept with a photo that exudes vacation, the name of the collection and a countdown to D-2!
animate social networks new holidays
Example of a post to announce a new collection on Instagram
Organize a contest
In order to both animate and expand your community and even collect data on your prospects, you can set up a competition on your social networks.
Depending on your guidelines and the rules of the game established, you will be able to encourage more people to follow you . Also, consider establishing rules of the game to protect yourself in the event of a dispute, to reassure your subscribers, and to reaffirm your credibility.
Contests are very popular: they are free, quick and seem accessible, your customers really have a chance to win. Their experience will only be improved.
animate social networks holiday competitions
Example of a contest on Instagram
Share your customer reviews
If you want to highlight both your online reputation , your legitimacy and your clientele, you can also share some of your customer reviews!
So, we don't recommend doing it every week, but rather from time to time, so as not to saturate your social networks . In addition, brands that very regularly highlight their 5-star reviews are often perceived as lacking transparency, which can raise doubts about the authenticity of their evaluations.
For the formatting, you can use Google's to keep it simple or offer a more sophisticated format that matches your visual identity.
Sharing your customer reviews occasionally can encourage other customers to leave a review or to exchange, give their opinion in the comments.
animate social networks customer reviews holidays
Example of an Instagram post to share a customer review
3. Key factors for the success of social media management during the holidays
To maximize the chances of success of your communication actions on social networks, it is important to prepare well and monitor its performance .
Here is a to-do list of actions to put in place to make this period a success:
Remember to carefully prepare your establishments’ local speeches
Keep watch to get inspiration from what has already been done
Create an editorial calendar so you know when and what to post during this time period.
Equip yourself with a turnkey local marketing tool like Digitaleo to share chartered communication kits with your establishments
Schedule your posts if no one is in the office on the scheduled dates
Also, in order to save time, do not hesitate to do cross posting on social networks: the same post is declined and published on Instagram, Facebook and LinkedIn in one click and at the same time. You can also use AI and hashtag suggestion to facilitate the choice of these.