In the world of WhatsApp , at the business level, there is something called WhatsApp template category . These templates serve many purposes and are used in different types of situations. Let's say it is the way WhatsApp classifies a type of interaction of the business with a user.
Through these models, and depending on the reason for the message, WhatsApp allows an interaction, it depends greatly on whether it is the company that communicates first with the customer or the other way around. It also depends on the model, whether it is for marketing or just a simple contact (a hello or a thank you)
The models are divided into 3 categories:
Marketing
Utility
Service
These models, individually, have their own rules, which we car owner database will see later. We will see more precisely how the WhatsApp model categories work .
How do model categories work?
The WhatsApp template categories have very special features, in the following we will explain each of them.
A. Marketing Model Category
WhatsApp Template Categories
This type of template is used to make promotions, marketing campaigns, disseminate information about products, offers or discounts.
There are thousands of possible use cases, as long as it is for marketing purposes , the difference with other template tests is that this one has the permission to do promotions and a higher cost than the others.
B. Utility Model Category
WhatsApp Template Categories
to open or close a conversation.
In short, this is the type of template that is used to greet or say goodbye, it only supports short sentences and words.
Another important point is that this type of template cannot contain any type of promotional phrase.
C. Service Model Category
This type of template is used when the conversation is not initiated by the company, that is, utility templates are used to respond to conversations to which the customer has written first.
If a customer initiates a conversation from 0 then that is where utility should be used, if we have a customer who we have spoken to before but more than 24 hours have passed without him having spoken to the company and that customer wrote first then utility pattern should be used.
In short, these are the models that are used when conversations are initiated by the customer.