Digital Market Act: how to sort out truth from falsehood?
Posted: Sat Dec 28, 2024 6:40 am
Your Google Business Profile listings are real pillars for the visibility of your points of sale. When a consumer has a need, they systematically carry out an online search; in fact, 74% of consumers look on Google before buying a product or service 1 . Thanks to Google My Business listings , Internet users can compare the offers available nearby. To make their choice, they will consult the multiple features available and offered by Google such as customer reviews , photos, Google Maps , the call to action of the listing such as the website, telephone or even the route. With the implementation of the Digital Market Act, many people predict the end of Google's hegemony and even suggest that this regulation signals the end of Google Business Profile listings. In this article, we will explain what the Digital Market Act is, and help you sort out the truth from the lies.
1. Digital Market Act: what is it?
2. Digital Market Act: This is not the end of Google or Facebook
3. Don’t just rely on your establishment profiles
Conclusion
Digital Market Act: what is it?
1. Digital Market Act: what is it?
The Digital Market Act or also called the DMA is a regulation approved by sweden mobile phone number list the European Commission in September 2022 which aims to combat the anti-competitive practices of the internet giants “GAFAM” (Google, Apple, Facebook, Amazon and Microsoft). This regulation will take effect on May 2, 2024.
The aim of this law is to put an end to the GAFAM monopoly on the web. Indeed, the European Council and Parliament call them “gatekeepers”, because to access the Internet, we are systematically confronted with them. Thus, this regulation aims to make the digital and e-commerce sector more competitive and “neutral”.
The Digital Market Act is based on 2 major changes which are as follows:
Protection of Internet users' personal data : from now on, users will have to explicitly accept the display of targeted advertising. Without consent, the ads will not appear. In addition, the data collected on a social network cannot be shared via another social network (in particular between Facebook and Instagram). Since an Internet user who agrees to share their personal data on Instagram does not necessarily accept it for Facebook.
Choice of browsers used: from now on, Google and GAFAM applications will no longer be installed by default on Android phones. Internet users will have the choice to install and use the platforms and search engines they want. The aim is to also allow smaller structures to stand out from the crowd.
As you will have understood, this regulation makes it possible to limit the monopoly of GAFAM and consequently their overexposure, but it does not aim in any way to make them disappear from your screens.
If we focus more specifically on Google, the Digital Market Act will, in fact, probably modify local search results by rebalancing the balance of power between the different players. Here is an example of what this could look like.
Digital Market Act: This is not the end of Google or Facebook
2. Digital Market Act: This is not the end of Google or Facebook
Don't panic, this doesn't mean that your Google listings and Facebook pages will disappear. Google is the leader of the Internet and a major player in online referencing , it is impossible for it to lose this dominant position in the digital sector.
This regulation will simply change the interfaces, but not consumer habits. If an Internet user has the reflex to consult Google establishment listings before going to a point of sale, then they will continue to do so. However, they will have to take the step of looking for this functionality during their searches, because they will no longer appear by default as they do today.
Consequently, your visibility on search engines should not be impacted by the Digital Market Act. It will always be important to have up-to-date establishment listings with reliable information!
Don’t just rely on your GMB listings: consistency is key
3. Don’t just rely on your establishment profiles
Even though Google Business Profile is not likely to disappear, remember that consistency is very important between the different platforms. So diversify your presence management actions by following these few recommendations:
Continue to optimize your Google My Business listings : continue to feed your listings, they will remain the preferred channel for consumers during their local search. It is essential that you continue to optimize your SEO on Google to continue to appear in the first search results. Not to mention that 94% of Internet users only consult the first page of Google results and only use the first 10 search results to form their opinion 2 . So continue to improve your SEO, and do not lose sight of the fact that the interface will change, but the establishment listings will not disappear.
Be present on other platforms : diversify your online presence by registering your points of sale on Waze, Apple Maps or Facebook. Indeed, do not only count on Google Internet users, also focus on users of other platforms to encourage them to visit you. These applications will also promote your SEO and contribute to your e-reputation.
Integrate a Store Locator into your website : this is a mapping solution that allows you to geolocate your physical points of sale using local pages. Thus, on your website, the Internet user will have access to all the information about your point of sale such as the address and opening hours. All the more so since the Store Locator is beneficial for your local SEO.
Feed your social networks : be present locally on social networks. In short, create pages for each of your points of sale in order to communicate on the news of your catchment area. You maximize your chances of bringing the Internet user to the store and you promote your SEO. Without forgetting that 74% of consumers refer to social media before making a purchase 2 .
It is crucial to be present on several platforms, but be careful to be consistent in the information you broadcast. On your social networks, your website and your Google files indicate the same addresses, schedules, otherwise you will lose the attention of your prospect.
So, with or without the Digital Market Act, you cannot rely on just one platform for your online visibility . By being present everywhere on the web, you will reach a wider audience and maximize your chances of a visit to your store.
Conclusion
To conclude, the Digital Market Act will regulate the place of GAFAM online. The objective of this regulation is to put an end to their monopoly, but not to limit their uses, the European Council and Parliament simply wish to give Internet users the choice to browse, download and consult without being so influenced by GAFAM. But the Digital Market Act will not change consumption habits if users have the reflex to consult Google Business Profile files then they will continue to do so. However, do not rely only on your Google files , continue to feed your website, your social networks, be present on other platforms like Waze and set up a store locator. To simplify the management of your presence management , equip yourself with a solution like that of Digitaleo to centralize all the tools of your establishments in the same place.
1. Digital Market Act: what is it?
2. Digital Market Act: This is not the end of Google or Facebook
3. Don’t just rely on your establishment profiles
Conclusion
Digital Market Act: what is it?
1. Digital Market Act: what is it?
The Digital Market Act or also called the DMA is a regulation approved by sweden mobile phone number list the European Commission in September 2022 which aims to combat the anti-competitive practices of the internet giants “GAFAM” (Google, Apple, Facebook, Amazon and Microsoft). This regulation will take effect on May 2, 2024.
The aim of this law is to put an end to the GAFAM monopoly on the web. Indeed, the European Council and Parliament call them “gatekeepers”, because to access the Internet, we are systematically confronted with them. Thus, this regulation aims to make the digital and e-commerce sector more competitive and “neutral”.
The Digital Market Act is based on 2 major changes which are as follows:
Protection of Internet users' personal data : from now on, users will have to explicitly accept the display of targeted advertising. Without consent, the ads will not appear. In addition, the data collected on a social network cannot be shared via another social network (in particular between Facebook and Instagram). Since an Internet user who agrees to share their personal data on Instagram does not necessarily accept it for Facebook.
Choice of browsers used: from now on, Google and GAFAM applications will no longer be installed by default on Android phones. Internet users will have the choice to install and use the platforms and search engines they want. The aim is to also allow smaller structures to stand out from the crowd.
As you will have understood, this regulation makes it possible to limit the monopoly of GAFAM and consequently their overexposure, but it does not aim in any way to make them disappear from your screens.
If we focus more specifically on Google, the Digital Market Act will, in fact, probably modify local search results by rebalancing the balance of power between the different players. Here is an example of what this could look like.
Digital Market Act: This is not the end of Google or Facebook
2. Digital Market Act: This is not the end of Google or Facebook
Don't panic, this doesn't mean that your Google listings and Facebook pages will disappear. Google is the leader of the Internet and a major player in online referencing , it is impossible for it to lose this dominant position in the digital sector.
This regulation will simply change the interfaces, but not consumer habits. If an Internet user has the reflex to consult Google establishment listings before going to a point of sale, then they will continue to do so. However, they will have to take the step of looking for this functionality during their searches, because they will no longer appear by default as they do today.
Consequently, your visibility on search engines should not be impacted by the Digital Market Act. It will always be important to have up-to-date establishment listings with reliable information!
Don’t just rely on your GMB listings: consistency is key
3. Don’t just rely on your establishment profiles
Even though Google Business Profile is not likely to disappear, remember that consistency is very important between the different platforms. So diversify your presence management actions by following these few recommendations:
Continue to optimize your Google My Business listings : continue to feed your listings, they will remain the preferred channel for consumers during their local search. It is essential that you continue to optimize your SEO on Google to continue to appear in the first search results. Not to mention that 94% of Internet users only consult the first page of Google results and only use the first 10 search results to form their opinion 2 . So continue to improve your SEO, and do not lose sight of the fact that the interface will change, but the establishment listings will not disappear.
Be present on other platforms : diversify your online presence by registering your points of sale on Waze, Apple Maps or Facebook. Indeed, do not only count on Google Internet users, also focus on users of other platforms to encourage them to visit you. These applications will also promote your SEO and contribute to your e-reputation.
Integrate a Store Locator into your website : this is a mapping solution that allows you to geolocate your physical points of sale using local pages. Thus, on your website, the Internet user will have access to all the information about your point of sale such as the address and opening hours. All the more so since the Store Locator is beneficial for your local SEO.
Feed your social networks : be present locally on social networks. In short, create pages for each of your points of sale in order to communicate on the news of your catchment area. You maximize your chances of bringing the Internet user to the store and you promote your SEO. Without forgetting that 74% of consumers refer to social media before making a purchase 2 .
It is crucial to be present on several platforms, but be careful to be consistent in the information you broadcast. On your social networks, your website and your Google files indicate the same addresses, schedules, otherwise you will lose the attention of your prospect.
So, with or without the Digital Market Act, you cannot rely on just one platform for your online visibility . By being present everywhere on the web, you will reach a wider audience and maximize your chances of a visit to your store.
Conclusion
To conclude, the Digital Market Act will regulate the place of GAFAM online. The objective of this regulation is to put an end to their monopoly, but not to limit their uses, the European Council and Parliament simply wish to give Internet users the choice to browse, download and consult without being so influenced by GAFAM. But the Digital Market Act will not change consumption habits if users have the reflex to consult Google Business Profile files then they will continue to do so. However, do not rely only on your Google files , continue to feed your website, your social networks, be present on other platforms like Waze and set up a store locator. To simplify the management of your presence management , equip yourself with a solution like that of Digitaleo to centralize all the tools of your establishments in the same place.