Selling Headlines - How to Write a Catchy Advertising Headline, Examples
Posted: Sat Dec 28, 2024 8:32 am
Selling headlines are used in different advertising formats: in email newsletters, landing pages, social media posts, contextual advertising. Their main task is to attract the user's attention so that he reads the text and performs the target action.
We tell you how to write catchy headlines and provide examples of selling headlines.
Content
Types and kinds of advertising headlines with examples
Formulas
4U+K
Client's task + benefit + benefit
AIDA
ODA
Secrets of writing
Types and kinds of advertising headlines with examples
What types of headings exist? Let's look at the most popular types with examples:
Question Heading
This is a title that contains a question. Most often, it contains a question word: "How?", "What?", "Where?", "Which?", "Why?", "Why?".
example of an advertising headline with a question
Advertisement in Yandex Direct
example of a catchy title with a question
Title of the article in T—J
Here are some more examples:
How can a communication strategy help a brand advance in the market?
How to buy advertising on Telegram if you don't have 2 million euros?
SMM business promotion: how to choose a social network for promotion and advertising?
If you use a headline with a question, it is important that the text provides an answer to the question and that the headline is not clickbait, i.e. does not mislead users.
Heading with numbers
Using numbers makes the title specific and attracts the why our mint database service is perfect for marketers attention of users. Such formulations also help to structure the text and systematize the information, which means that it will be easier for the reader to perceive it.
example of advertising with a number
In our sales post we went straight to the main thing - favorable conditions for Telegram Ads
example of a header with numbers
Headline with a number in the Burning Hut
Other options:
8 Best Places for a Weekend with Kids
10 rules of good text
5 recipes for the Lenten menu
We tell you how to write catchy headlines and provide examples of selling headlines.
Content
Types and kinds of advertising headlines with examples
Formulas
4U+K
Client's task + benefit + benefit
AIDA
ODA
Secrets of writing
Types and kinds of advertising headlines with examples
What types of headings exist? Let's look at the most popular types with examples:
Question Heading
This is a title that contains a question. Most often, it contains a question word: "How?", "What?", "Where?", "Which?", "Why?", "Why?".
example of an advertising headline with a question
Advertisement in Yandex Direct
example of a catchy title with a question
Title of the article in T—J
Here are some more examples:
How can a communication strategy help a brand advance in the market?
How to buy advertising on Telegram if you don't have 2 million euros?
SMM business promotion: how to choose a social network for promotion and advertising?
If you use a headline with a question, it is important that the text provides an answer to the question and that the headline is not clickbait, i.e. does not mislead users.
Heading with numbers
Using numbers makes the title specific and attracts the why our mint database service is perfect for marketers attention of users. Such formulations also help to structure the text and systematize the information, which means that it will be easier for the reader to perceive it.
example of advertising with a number
In our sales post we went straight to the main thing - favorable conditions for Telegram Ads
example of a header with numbers
Headline with a number in the Burning Hut
Other options:
8 Best Places for a Weekend with Kids
10 rules of good text
5 recipes for the Lenten menu