How Often To Verify Email Lists - (Best Practices + Case Study)
Posted: Sat Dec 28, 2024 8:34 am
You’ve probably heard it a million times—keep your email list clean and up-to-date.
Why? – 22.5% of your email list decays annually, that is, almost a quarter of your contacts can become invalid. This means validating your contacts only once is not enough.
You need to keep a check on your email list and regularly validate them.
But the real question is: how often should you actually do it?
So in this blog, we will break down the ‘why’ behind keeping your email list fresh and determine exactly ‘how often’ you should verify your lists.
Table of contents:
● The Need to Validate Your Email List Regularly
● Case Study - The Impact of Regular Email List Cleaning
● Factors Influencing How Often to Verify Email List
● How often should you verify a B2B email List?
● How often should you verify a B2C Email List?
● Industry Best Practices For Better Email List Quality
● Verify Your Lists With 99% Accuracy & AI Precision
The Need to Validate Your Email List Regularly
Think of your email list like a garden—if you neglect it, plants wilt, weeds take over, and they eventually die. The same happens to your email database.
2% of your contacts decay and become invalid every month.
So, what causes this decay?
Typos during sign-ups or a simple misspelling like "gmial.com" instead of "gmail.com" can render an email undeliverable.
Temporary accounts created for one-time use.
Abandoned old or inactive accounts.
Malicious bots for fake sign-ups, clutter usage of this application your list and harm deliverability.
If left unchecked, these can harm your sender's reputation, trigger spam filters, and tank your open rates. But how can you tell if your list needs a refresh?
Here are some signs that you should look out for:
Bounce rates higher than 3%.
Spam complaint rates exceeding 0.3%.
Poor Deliverability & low email engagement.
All of the above leads to emails not reaching your readers or landing in the spam folder.
So if you start seeing any of the above signs for your campaigns, it is high time to re-check the quality of your email lists.
Why? – 22.5% of your email list decays annually, that is, almost a quarter of your contacts can become invalid. This means validating your contacts only once is not enough.
You need to keep a check on your email list and regularly validate them.
But the real question is: how often should you actually do it?
So in this blog, we will break down the ‘why’ behind keeping your email list fresh and determine exactly ‘how often’ you should verify your lists.
Table of contents:
● The Need to Validate Your Email List Regularly
● Case Study - The Impact of Regular Email List Cleaning
● Factors Influencing How Often to Verify Email List
● How often should you verify a B2B email List?
● How often should you verify a B2C Email List?
● Industry Best Practices For Better Email List Quality
● Verify Your Lists With 99% Accuracy & AI Precision
The Need to Validate Your Email List Regularly
Think of your email list like a garden—if you neglect it, plants wilt, weeds take over, and they eventually die. The same happens to your email database.
2% of your contacts decay and become invalid every month.
So, what causes this decay?
Typos during sign-ups or a simple misspelling like "gmial.com" instead of "gmail.com" can render an email undeliverable.
Temporary accounts created for one-time use.
Abandoned old or inactive accounts.
Malicious bots for fake sign-ups, clutter usage of this application your list and harm deliverability.
If left unchecked, these can harm your sender's reputation, trigger spam filters, and tank your open rates. But how can you tell if your list needs a refresh?
Here are some signs that you should look out for:
Bounce rates higher than 3%.
Spam complaint rates exceeding 0.3%.
Poor Deliverability & low email engagement.
All of the above leads to emails not reaching your readers or landing in the spam folder.
So if you start seeing any of the above signs for your campaigns, it is high time to re-check the quality of your email lists.