Avoid Spammy Content, and Follow Email Design Guidelines
Posted: Sat Dec 28, 2024 8:35 am
Sometimes even when you do everything right a small mistake can lead to your emails getting flagged as spam. Here are some absolute no-no if you want to avoid landing into spam folder.
Avoid Spam Triggers: Phrases like "Make money fast!" or excessive exclamation points can land your emails in spam folders. Write naturally and keep your formatting clean to avoid this.
Design for Readability: Balance text and visuals in your emails. Stick to one main call-to-action (CTA) per email to prevent confusing your readers.
Accessibility Matters: Use alt text for images, readable font sizes, and proper html formatting to make your emails accessible and look more credible.
By validating your content and adhering to these design guidelines, you can create more effective and engaging email sequences.
7. Use a Trusted ESP
The foundation of any successful email campaign lies in the platform you choose.
Why Trusted ESPs Matter: Established ESPs like Mailchimp, ActiveCampaign, or HubSpot come with built-in tools for compliance, analytics, and deliverability.
Features to Look For: Choose an ESP that supports advanced segmentation, A/B testing, and automation.
Many ESPs also integrate with CRM tools, giving you deeper insights into subscriber behavior and preferences.
8. Use A/B Testing to Refine Your Strategy
Testing isn’t optional—it’s essential.
Subject Lines: Test curiosity-based vs. straightforward headlines to see what grabs attention.
Content Format: Experiment with long-form vs. short-form emails to understand your audience’s preference.
CTAs: Try different placements, tones, and styles to see which drives the most clicks.
A/B testing subject lines led one marketer to increase open rates by 25%.
A simple tweak, like adding urgency (“Only 2 Days Left!”), made all the difference.
9. Optimize Email Timing and Frequency
Sending emails at the right time can dramatically the usage of linkedin database improve open and click rates.
Timing: Use data to determine when your audience is most active. For B2B, weekdays often perform best, while B2C audiences may engage more on weekends.
Frequency: Strike a balance. Too many emails can annoy your audience, while too few can make them forget you.
If you’re unsure, start with one email per week and adjust based on engagement rates.
10. Monitor Performance and Adjust Accordingly
Once your sequence is live, the real work begins:
Key Metrics to Track: Focus on open rates, click-through rates, and conversion rates.
Feedback Loops: If subscribers mark your email as spam, investigate why and refine your approach.
Iterate Continuously: Your audience’s preferences may evolve. Stay ahead by consistently testing and improving your sequences.
You can use email list cleaning and verification tools like Clearout to monitor list quality and ensure your emails continue to reach the right inboxes.
Avoid Spam Triggers: Phrases like "Make money fast!" or excessive exclamation points can land your emails in spam folders. Write naturally and keep your formatting clean to avoid this.
Design for Readability: Balance text and visuals in your emails. Stick to one main call-to-action (CTA) per email to prevent confusing your readers.
Accessibility Matters: Use alt text for images, readable font sizes, and proper html formatting to make your emails accessible and look more credible.
By validating your content and adhering to these design guidelines, you can create more effective and engaging email sequences.
7. Use a Trusted ESP
The foundation of any successful email campaign lies in the platform you choose.
Why Trusted ESPs Matter: Established ESPs like Mailchimp, ActiveCampaign, or HubSpot come with built-in tools for compliance, analytics, and deliverability.
Features to Look For: Choose an ESP that supports advanced segmentation, A/B testing, and automation.
Many ESPs also integrate with CRM tools, giving you deeper insights into subscriber behavior and preferences.
8. Use A/B Testing to Refine Your Strategy
Testing isn’t optional—it’s essential.
Subject Lines: Test curiosity-based vs. straightforward headlines to see what grabs attention.
Content Format: Experiment with long-form vs. short-form emails to understand your audience’s preference.
CTAs: Try different placements, tones, and styles to see which drives the most clicks.
A/B testing subject lines led one marketer to increase open rates by 25%.
A simple tweak, like adding urgency (“Only 2 Days Left!”), made all the difference.
9. Optimize Email Timing and Frequency
Sending emails at the right time can dramatically the usage of linkedin database improve open and click rates.
Timing: Use data to determine when your audience is most active. For B2B, weekdays often perform best, while B2C audiences may engage more on weekends.
Frequency: Strike a balance. Too many emails can annoy your audience, while too few can make them forget you.
If you’re unsure, start with one email per week and adjust based on engagement rates.
10. Monitor Performance and Adjust Accordingly
Once your sequence is live, the real work begins:
Key Metrics to Track: Focus on open rates, click-through rates, and conversion rates.
Feedback Loops: If subscribers mark your email as spam, investigate why and refine your approach.
Iterate Continuously: Your audience’s preferences may evolve. Stay ahead by consistently testing and improving your sequences.
You can use email list cleaning and verification tools like Clearout to monitor list quality and ensure your emails continue to reach the right inboxes.