Inbound vs Outbound Marketing
Posted: Sat Jan 04, 2025 3:41 am
The AIDA model, first developed in 1898 by E. St. Elmo Lewis , conceptually describes the steps or phases that occur from the moment a consumer becomes aware of a product or brand until he or she decides to purchase it.
However, today it is important to consider that when designing a funnel one must take into account its fragmented nature , well represented by the messy middle model , which we will discuss in the following paragraphs, in step with the increasingly complex Customer Journey whose online research touches various touchpoints , that is, the channels (website, social network , landing page , physical store, etc.) through which professionals and companies come into contact with potential customers, creating connections and relationships of trust with them.
Buyer personas marketing funnelling
Buyer personas marketing funnelling
Before going into the details of the funnel, it is important overseas chinese in canada data to understand the difference between the two main marketing approaches: Inbound and Outbound .
Outbound Marketing is the traditional approach of classic “cold calls” from call centers, of shouted sales, of general messages launched to the masses without a particular listening strategy, hoping to attract someone's attention. Examples of this are the tools (and tactics) that companies use to try to reach the public by interrupting their activities, often with unsolicited or irrelevant messages: advertisements on TV, radio or on billboards.
Inbound Marketing, on the other hand, takes a completely different approach, naturally attracting people through Content Marketing , developing valuable content relevant to their interests. The goal is to be found by potential customers when they need it, that is, when they are looking for information on products and/or services.
However, today it is important to consider that when designing a funnel one must take into account its fragmented nature , well represented by the messy middle model , which we will discuss in the following paragraphs, in step with the increasingly complex Customer Journey whose online research touches various touchpoints , that is, the channels (website, social network , landing page , physical store, etc.) through which professionals and companies come into contact with potential customers, creating connections and relationships of trust with them.
Buyer personas marketing funnelling
Buyer personas marketing funnelling
Before going into the details of the funnel, it is important overseas chinese in canada data to understand the difference between the two main marketing approaches: Inbound and Outbound .
Outbound Marketing is the traditional approach of classic “cold calls” from call centers, of shouted sales, of general messages launched to the masses without a particular listening strategy, hoping to attract someone's attention. Examples of this are the tools (and tactics) that companies use to try to reach the public by interrupting their activities, often with unsolicited or irrelevant messages: advertisements on TV, radio or on billboards.
Inbound Marketing, on the other hand, takes a completely different approach, naturally attracting people through Content Marketing , developing valuable content relevant to their interests. The goal is to be found by potential customers when they need it, that is, when they are looking for information on products and/or services.