Finding new customers with the marketing funnel
Posted: Sat Jan 04, 2025 4:26 am
In order to grow and establish itself in its reference sector, a company must find new customers . However, the competition is broad and without an accurate online strategy it becomes difficult to beat it. In fact, the goal is not so much to make itself known to as many people as possible but to attract and then retain those who have a real tendency to purchase.
Optimizing resources is one of the imperatives of any company and this is also true when it comes to finding new customers . A targeted online strategy allows you to minimize spending and maximize the result in reaching an audience of subjects who are perhaps not larger but certainly more likely to purchase. It is precisely in this perspective that the marketing funnel comes into play .
This model is used to describe and analyze the path that the user takes until the purchase of the product or service starting from the awareness that a certain brand exists. This process is exemplified with the image of employment lead a funnel. The potential buyer in fact finds a rich and varied choice of brands online but through a selection based on different parameters (authoritativeness, convenience, etc.) he arrives at finding the product or service best aligned with his needs. Only a small part of all the people who approach a company turns into a real purchase but with the marketing funnel we try to attract as many as possible and above all to select only those who will actually become buyers first and then promoters of the brand.
Today more than ever, also following the pandemic event, we hear about Messy Middle in relation to the decision-making and sales processes that involve consumers.
The “ Messy Middle ” is a concept that refers to the intermediate stage of the consumer decision-making process, which occurs between the identification of a need or desire and the actual purchase of a product or service. This stage is often characterized by confusion, indecision, and complexity, hence the term “messy” (disordered or chaotic).
Optimizing resources is one of the imperatives of any company and this is also true when it comes to finding new customers . A targeted online strategy allows you to minimize spending and maximize the result in reaching an audience of subjects who are perhaps not larger but certainly more likely to purchase. It is precisely in this perspective that the marketing funnel comes into play .
This model is used to describe and analyze the path that the user takes until the purchase of the product or service starting from the awareness that a certain brand exists. This process is exemplified with the image of employment lead a funnel. The potential buyer in fact finds a rich and varied choice of brands online but through a selection based on different parameters (authoritativeness, convenience, etc.) he arrives at finding the product or service best aligned with his needs. Only a small part of all the people who approach a company turns into a real purchase but with the marketing funnel we try to attract as many as possible and above all to select only those who will actually become buyers first and then promoters of the brand.
Today more than ever, also following the pandemic event, we hear about Messy Middle in relation to the decision-making and sales processes that involve consumers.
The “ Messy Middle ” is a concept that refers to the intermediate stage of the consumer decision-making process, which occurs between the identification of a need or desire and the actual purchase of a product or service. This stage is often characterized by confusion, indecision, and complexity, hence the term “messy” (disordered or chaotic).