This shows that domestic products, through content marketing
Posted: Sat Jan 04, 2025 5:30 am
In 2023 , second- and third-tier celebrities have been sharing their lifestyle live broadcast content on Xiaohongshu, expanding the live broadcast narrative beyond Douyin, Kuaishou and Taobao. At the same time , the business cooperation between domestic designer brands and second- and third-tier celebrities has also reversed the previous paradigm of fast-moving consumer goods spending money to find popular celebrities to choose spokespersons. are slipping into the hearts of consumers in a silent way by appropriately matching brand core with consumption scenarios.
The power of brand storytelling is not being eliminated, but it needs to be updated and iterated in the increasingly competitive content marketing environment. In the past, brands exported their self-value by shooting artistic TVCs and producing long copy that reflected their brand power. However, the era of assuming that the audience knows the brand and france whatsapp number data will stay for it is gone forever. In the past, rapid conversion of brand effect was achieved by cooperating with traffic stars, entering the live broadcast room of top anchors, and cooperating with top celebrities. However, for brands, if they want to have traffic, they must constantly recharge the platform. Secondly, the distribution of traffic is fixed , and the top celebrities are changing, which is full of uncertainty .
With all these uncertainties, the road to volume is not smooth. We must admit that in the process of brands approaching consumers, it may be time for the brand's "protagonist" identity to give way to content. 02Content is the starting point of all business narratives Although the marketing path of brands today is the same as before, it is still the path of brand - content - communication. However, combined with the symptoms of the times when attention and patience are scarce, we will find that the factors of the times have unprecedentedly defined the value impact of content. In content marketing, brands and content are still co-created, but in the past, content served products. Nowadays, the value of content itself has become the starting point of all business narratives.
The power of brand storytelling is not being eliminated, but it needs to be updated and iterated in the increasingly competitive content marketing environment. In the past, brands exported their self-value by shooting artistic TVCs and producing long copy that reflected their brand power. However, the era of assuming that the audience knows the brand and france whatsapp number data will stay for it is gone forever. In the past, rapid conversion of brand effect was achieved by cooperating with traffic stars, entering the live broadcast room of top anchors, and cooperating with top celebrities. However, for brands, if they want to have traffic, they must constantly recharge the platform. Secondly, the distribution of traffic is fixed , and the top celebrities are changing, which is full of uncertainty .
With all these uncertainties, the road to volume is not smooth. We must admit that in the process of brands approaching consumers, it may be time for the brand's "protagonist" identity to give way to content. 02Content is the starting point of all business narratives Although the marketing path of brands today is the same as before, it is still the path of brand - content - communication. However, combined with the symptoms of the times when attention and patience are scarce, we will find that the factors of the times have unprecedentedly defined the value impact of content. In content marketing, brands and content are still co-created, but in the past, content served products. Nowadays, the value of content itself has become the starting point of all business narratives.