How to optimize your Google My Business listing?
Posted: Sun Jan 05, 2025 9:05 am
Google My Business is a digital marketing tool offered free of charge by the famous search engine, which allows you to promote your business or establishment and make it visible on Google Search and Google Maps. This service is essential for the development of businesses because it allows, in addition to a strategy, to improve localized natural referencing (SEO) . It is essential for your company to optimize this Google My Business file so that it is better ranked in local searches and appears in the best results on Google.
We offer you an overview of the tool in order to give you all the keys to optimizing it.
Create the Google My Business profile
The first step, if you haven't done so yet, is to create your Google My Business listing . Note that Google sometimes creates this listing automatically, so it is necessary to check its existence upstream on the site . If in fact, a listing already exists, you can claim ownership of it to recover its management.
Then, fill in the basic information of your business such as the name australia phone number list the telephone number , and the category that you will choose with the greatest precision so that Google understands your activity well. The description is an important element of your file and we advise you to use the 750 characters authorized in order to optimize its natural referencing. As with any content, you can include keywords corresponding to your semantic universe in order to be in agreement with the elements that you have previously provided.
Google provides several tools to further optimize your GMB listing:
Additional categories
By providing additional categories that match your business, your listing will reflect what you offer and your SEO will be better optimized.
The attributes
Thanks to this section, you will be able to provide practical information relating to your establishment such as accessibility , the different payment methods that you offer, whether there is a free Wi-Fi connection, etc.
The menu/services
It is possible to indicate the menus for restaurants or the services that you offer according to your sector of activity , by adding photos , with the associated prices .
Visual content is a very effective tool to boost the visibility of your Google My Business listing and generate more traffic . Use attractive photos of the interior and exterior of your premises, your company logo , your products and your teams . This will allow your customers or prospects to associate your listing with a physical location, which will increase their engagement and trust in your business. You even have the option of adding 360° images or videos.
If you fill out these basic elements diligently, you will already have a better chance of appearing in the local pack, that is to say in the first files appearing during a search carried out by the Internet user.
Take advantage of the features
Google's service offers multiple features and it is important to use them all in order to optimize your listing as much as possible. Reviews , or more specifically Google ratings , are a key factor in Internet users' decisions according to an IFOP report . In addition, the famous search engine uses both the number of reviews and stars so that its algorithms determine which businesses should appear first on the local pack. Responding to consumer reviews, whether good or bad, shows the algorithm and your customers that your business is engaged and responsive. The reviews section is therefore an important element in the development of your local SEO , which is why it is necessary to encourage your customers to leave you as many testimonials as possible .
We offer you an overview of the tool in order to give you all the keys to optimizing it.
Create the Google My Business profile
The first step, if you haven't done so yet, is to create your Google My Business listing . Note that Google sometimes creates this listing automatically, so it is necessary to check its existence upstream on the site . If in fact, a listing already exists, you can claim ownership of it to recover its management.
Then, fill in the basic information of your business such as the name australia phone number list the telephone number , and the category that you will choose with the greatest precision so that Google understands your activity well. The description is an important element of your file and we advise you to use the 750 characters authorized in order to optimize its natural referencing. As with any content, you can include keywords corresponding to your semantic universe in order to be in agreement with the elements that you have previously provided.
Google provides several tools to further optimize your GMB listing:
Additional categories
By providing additional categories that match your business, your listing will reflect what you offer and your SEO will be better optimized.
The attributes
Thanks to this section, you will be able to provide practical information relating to your establishment such as accessibility , the different payment methods that you offer, whether there is a free Wi-Fi connection, etc.
The menu/services
It is possible to indicate the menus for restaurants or the services that you offer according to your sector of activity , by adding photos , with the associated prices .
Visual content is a very effective tool to boost the visibility of your Google My Business listing and generate more traffic . Use attractive photos of the interior and exterior of your premises, your company logo , your products and your teams . This will allow your customers or prospects to associate your listing with a physical location, which will increase their engagement and trust in your business. You even have the option of adding 360° images or videos.
If you fill out these basic elements diligently, you will already have a better chance of appearing in the local pack, that is to say in the first files appearing during a search carried out by the Internet user.
Take advantage of the features
Google's service offers multiple features and it is important to use them all in order to optimize your listing as much as possible. Reviews , or more specifically Google ratings , are a key factor in Internet users' decisions according to an IFOP report . In addition, the famous search engine uses both the number of reviews and stars so that its algorithms determine which businesses should appear first on the local pack. Responding to consumer reviews, whether good or bad, shows the algorithm and your customers that your business is engaged and responsive. The reviews section is therefore an important element in the development of your local SEO , which is why it is necessary to encourage your customers to leave you as many testimonials as possible .