Since the creation of the Internet in 1990, the number of websites has increased significantly.
In 2019, there were nearly 60 million Internet users in France out of a total population of 67 million. The Internet therefore logically makes it easy to reach a large number of people. This observation has convinced many SMEs to launch into the web. Indeed, according to a government survey dating from 2018, 76% of companies have a website.
However, whether due to lack of time, means or skills, showcase websites often lack visibility . Imagine opening the most beautiful store in the world on a street where no one passes. It is then impossible to make your services known. On the other hand, if your store is located on one of the busiest streets in the city, this favors your business. This logic applies in the same way to your site. You can have the most beautiful online showcase, if your website is not positioned on Google your actions will be in vain .
The rules to follow for good SEO on Google
The contents
This is one of the main factors in the success of your website, the content. Whether it is text, images or videos, do not be stingy with content. For several years, Google and other search engines have insisted a lot on user experience france phone number list A term that is quite simple to understand: your site must meet the needs of Internet users . Gone are the days when you repeated keywords countless times to hope for a first position on Google. Today, your texts must make sense. We no longer talk about repeating keywords, but about adding an important lexical field. You must facilitate the understanding of your content so that it can be easy to interpret, for crawler robots or for visitors.
The technical aspect of the site
There are a multitude of possibilities for creating a website. Whether with a CMS like WordPress, a quick online creation solution or a site created from scratch, you must respect a few rules. Indeed, many technical aspects must be respected when creating a site. The best known will be: the creation of a sitemap, a robots.txt or the hierarchy of tags. Today, the vast majority of sites do not even respect these basic instructions.
Identify and choose your keywords
I want to be first on Google! This query is totally commendable. However, it is important to identify which keywords you want to position yourself on . Indeed, some positions are very difficult to gain depending on the targeted word. It is essential to make an initial list in order to choose the queries. However, too focused on your business, you may forget that the keywords you imagine are not necessarily those searched by your potential customers. For this, there are different online tools such as the Google keyword generator or Ubersuggest which allow you to know the search volume of each word. This then allows you to effectively choose the targeted words . You can then set up an effective content strategy.
Metadata tags
As part of the technical aspects, title tags and meta descriptions are very important to ensure your success. They are then displayed in Google SERPs (search results) in the form of a blue title or a dark gray description. Both will have a direct or indirect impact on your SEO. The first allows you to indicate to Google the content of the page and the targeted keyword. The second must encourage clicking and therefore have important information. It is essential to configure the meta tags correctly for good SEO .
Implement web marketing actions
Advertising campaigns
Still according to the government survey, 67% of companies say they do not carry out any advertising action. Setting up an advertising campaign from Google Ads or Facebook Ads may seem complex, useless or too long. However, this method of acquiring traffic is relatively good for meeting many objectives . Making sales, finding new prospects, generating traffic on a site or increasing the notoriety of your brand. There is necessarily an advertising campaign that meets your expectations.
Sending newsletters
Often considered useless or out of breath, the newsletter offers a real interest for your brand. It maintains the link with your customers and prospects . News, important information, this technique facilitates direct contact with your target. You can share blog articles, news or products and services.
Creating external links
This technique, also called netlinking, consists of generating new external links to your site. Why create links to my site? In concrete terms, it is no longer a secret, Google uses inbound links as a ranking criterion. Popularity, number of links, type of anchor used, all factors that can be positive signals for Google. Be careful, we are not talking about directories which can on the contrary penalize your site. Implementing a link acquisition strategy can have positive repercussions .