how to create a business page on linkedinCreating a Business Page on Linkedin
Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization.
Company pages help users learn about your business, brand, commercial services as well as job opportunities. A properly optimized page can also help with your business, or franchise SEO and social media efforts by making you more discoverable online. Plus, having a Linkedin Company page can also help users conduct their information and evaluation search on the Linkedin channel before deciding to work with you.
Benefits of Having a LinkedIn Company Page
It showcases your company, not just one or two employees
Employees act as indirect company ambassadors
Tangibly measure the impact of your updates
Monitor and be notified when someone mentions your company or brand
Promote your latest, most important news
Showcase your specialist services
How to Create a LinkedIn Company Page
Company pages help other users learn more about your business and the services you offer Iran Phone Number List By adding a company page, you can also educate them on the benefits of your products or services. Before you can create your own company page, you must have a personal LinkedIn profile. You must also ensure that your company doesn't already have a page on LinkedIn and that you yourself, meet the requirements to add a company page on LinkedIn.
LinkedIn Requirements to Add a Company Page
Must have a personal LinkedIn profile with your true first and last name
The profile must be at least seven days old
The profile strength must be at least intermediate or all-star
You must have several connections on your profile
You must be a current employee of the company with your position listed in the experience section of your profile
You must have a company email address added and confirmed on your LinkedIn account
Your company's email domain must be unique to the company itself
A domain cannot be used more than once to create a company page
Domains such as gmail.com, yahoo.com, or similar generic emails are not unique to one company, therefore cannot be used to create a company page
Adding a Company Page
From your homepage move the cursor over "Work" and select "Create a Company Page"Create a Linkedin Company Page
Select the type of company page that you want to createCreate a Linkedin Company Page
Enter your company informationCreate a Linkedin Company Page
Click "Create Page" to continue
Complete your page set up by adding a cover (1,536px x 768px size recommended), location details and content
Useful Tips to Strengthen Your Company Pagehow to create a business page on linkedin
Write a compelling summary. If someone takes the time to scroll down to your description, they've already shown an interest in your company.
Use relevant keywords to make your page easier to discover in search engines
Make sure your most important product or service is listed first
Add career information and opportunities. LinkedIn is a phenomenal recruiting tool that should be used to its fullest potential
Ask for product and service reviews or testimonials. Sharing these testimonials can foster a strong sense of trust among potential visitors
Use targeted updates to promote new and important content effectively
Include a description of between 250 and 2000 characters including spaces and a company website URL
Adding a location makes your company and jobs more discoverable on LinkedIn
How to Attract More Followers
It is vital you engage your colleagues. The best place to start is adding your co-workers and employees. Adding your employees and encouraging them to add your company to their personal profile helps you immediately gain credibility since they are one of your greatest assets and brand advocates. Adding employees to your company also allows them to like, comment, and share information and updates about your company which can expand your reach and visibility in LinkedIn.
You can also promote your company page by adding easy to follow links. Linking your company page to other marketing channels such as emails, newsletters, and blogs helps make it easy for users to follow you and stay up to how to create a business page on linkedindate with your business. Providing free information assets such as blogs and newsletters can help gain your visitors' trust. It helps them learn more about you and what you offer and it demonstrates that you're an authority on the topic of your field.
It is also important to invest in your followers. You can use highly targeted Follow Ads on LinkedIn to help reach your desired target segment. These advanced advertisements can target different industries, companies, or geographical regions and they appear throughout LinkedIn. Anytime a professional on LinkedIn follows your company their action appears on the LinkedIn news-feed for all of their followers to see. This update helps spread awareness and can help lure other potential visitors to the company page.
How to Engage Your Audience
There are a few ways to engage your audience on LinkedIn. One way is to share rich content. Posting new content every day is one of the most effective ways to start a conversation and directly engage your target market. Any cont