Optimizing our deliverability is crucial. Deliverability refers to whether our emails actually reach our subscribers’ inboxes. Without this, everything else is useless. It is important to have DNS records set up and an active domain that consistently receives and sends messages. If we are starting from scratch with a new domain, we should send our emails to highly engaged segments to ensure we have good open and engagement rates, thus building the domain’s reputation.
Automate your Email Capture
“ I find pop-ups very intrusive and affect the customer experience .” This is a common objection among online store owners. However, good use of pop-ups includes providing relevant value to the people to whom they appear. Having a pop-up for customer engagement on your website has three important advantages:
Conversion rate of between 5% and 10% if albania number data the offer is relevant and the timing is well measured.
Automate email capture .
It allows us to do free retargeting of the traffic that reaches our website.
Implement your automated flows
Automated flows are email sequences that are automatically triggered when someone takes a certain action. Some basic flows include:
Welcome Series : Introduce new subscribers to your brand and offer an initial incentive.
Abandoned Cart : Recover sales by sending reminders to customers who left products in their cart without completing the purchase.
Post-sale : Encourage repeat business by offering related products and requesting reviews.
Find the right balance in the frequency of your emails to avoid overwhelming your subscribers. Perform A/B tests to optimize open and click rates.