What is Google EAT and why is it suddenly so important for SEO?
Posted: Mon Jan 06, 2025 6:07 am
This particularly affects health care sites. Scientific facts seem to be an advantage here, while sites dealing with natural remedies etc. have been disappearing more and more recently (just one example of many). Anything that cannot be proven no longer seems to be of any quality for Google, or at least that is how it seems at the moment. Contents EAT is not a factor, but a collection of factors It is important to understand that EAT is not a simple ranking factor.
Rather, it is an overarching tool that is designed to evaluate a variety of mexico whatsapp individual aspects of a website. Health pages from just anyone simply have no authority or expertise for Google. It almost seems as if Google wants to give preference to authors who have a relevant background. In the health sector, the classic example would be doctors, although no doctor would seriously run a website on the side or constantly write new articles in their free time.
This raises the question of how Google actually imagines quality and trust. Marie Haynes, an SEO expert from America, sees a close connection between EAT and Google's Quality Rater Guidelines . As is well known, Google is trying to employ more and more manual reviewers who randomly evaluate websites and decide to what extent the website can be trusted. This in turn influences the ranking factors and the algorithm itself, albeit not directly. YMYL-Websites (Your Money Your Life) What Google wants to achieve, it seems at the moment, is that no more websites appear in the search results that are not completely trustworthy.
Rather, it is an overarching tool that is designed to evaluate a variety of mexico whatsapp individual aspects of a website. Health pages from just anyone simply have no authority or expertise for Google. It almost seems as if Google wants to give preference to authors who have a relevant background. In the health sector, the classic example would be doctors, although no doctor would seriously run a website on the side or constantly write new articles in their free time.
This raises the question of how Google actually imagines quality and trust. Marie Haynes, an SEO expert from America, sees a close connection between EAT and Google's Quality Rater Guidelines . As is well known, Google is trying to employ more and more manual reviewers who randomly evaluate websites and decide to what extent the website can be trusted. This in turn influences the ranking factors and the algorithm itself, albeit not directly. YMYL-Websites (Your Money Your Life) What Google wants to achieve, it seems at the moment, is that no more websites appear in the search results that are not completely trustworthy.