Brands can attract market attention and enthusiasm, open up people's imagination of the brand, and allow the brand to have longer-lasting brand vitality. Columnist Little Monk Kunkun, WeChat public account: Marketing Zen Meditation Center, everyone is a product manager columnist. Let marketing have no difficult calamity, share marketing knowledge, planning dry goods and copywriting skills. This article was originally published on Renrenshipinjiupinjing.
Reproduction without permission is prohibited. The title image is from unsplash , based on the CC0 protocol. The opinions in this article only represent the author himself, and the number database platform only provides information storage space services. Facing tricky customers, how can To B products promote transactions? Soul Engineering Follow 2023-05-31 0 Comments 2336 Views 6 Favorites 11 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00:00 B -side product managers need to conduct more in-depth user interviews, research, and analysis, while C- side product managers need more rapid user testing, feedback, and iteration. As a product manager, you need to face different types of customers when introducing products.
How to serve them well, communicate efficiently, and promote transactions is the focus of this article. The author gives examples of three different types of customers, shares several methods and strategies for dealing with these customers, and provides relevant customer communication suggestions for product managers. The essence of To B business is new signing and renewal. To achieve these two points, it is necessary to continuously deliver value to customers, guarantee services, and make customers trust and use the product in depth. Customers are very different and come in all shapes and sizes. There are polite and amiable customers, moderate and peaceful customers, and also demanding customers.
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