Dwell time, definition
Dwell time on LinkedIn™.
How can you make the most of your time on LinkedIn™?
Writing attractive messages
The types of LinkedIn™ posts to focus on
Dwell time to conclude
Dwell time to summarize in 4 questions
Do you hear about dwell time a lot , but don't understand what it is? How it works belgium whatsapp number data
and how it affects your LinkedIn™ posts? Find out right away what it is and how to take advantage of it on LinkedIn™, including:
Write attractive positions;
Favor certain types of positions.
Dwell time, definition and how to optimize it on LinkedIn™?
Dwell time, definition
Dwell time is a term used to describe the time a user spends on your website. It is an algorithm that calculates the time a user spends on your web page. However, it is much more precise than that. In fact, it is the time that elapses between the moment they click on your website and the moment they return to the search results (SERP – Search Engine Result Page).
This is an important metric that influences your ranking on Google™. A performance indicator that determines the quality of the user experience on your website and therefore the quality of your content. Indeed, if users click on your link but do not stay on your page and quickly return to the search engine results, it is because they have not found the information they wanted. This sends a signal to Google™ that your content is not up to par with that query (something that every content creator seeks to avoid).
dwell time
Additionally, dwell time is different from bounce rate, which is the number of visitors who visit a single page on your website, divided by the total number of visitors (bounce rate = visitors who visit a single web page / total number of website visitors).
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Be careful not to confuse dwell time with the number of visits and click-through rate of your pages and websites. What influences dwell time is the time spent on the page in question.
Dwell time on LinkedIn™.
How does LinkedIn™ dwell time work?
Dwell time is also an important element of the algorithm on the LinkedIn™ social network. It has been adopted by LinkedIn™ engineers with the aim of offering relevant posts to users. To satisfy the user experience, LinkedIn™ offers suggestions for posts based on several criteria, such as the person's profile, their connection to the author, the time spent online, etc.
The real question is which positions are most appreciated by the community, knowing that:
On social media, likes and comments can be faked, especially due to LinkedIn™ stuff.
And the click rate should also be taken with a grain of salt, as people may click by mistake or stay for a few seconds and return to the previous page.
Thus, the dwell time takes into account the actual time a visitor spends on a post. A sure value to determine whether the content is liked or not.
Why does LinkedIn™ use dwell time?
The primary reason for the presence of this performance indicator on LinkedIn™ is to improve the relevance of the news feed and to offer users quality content. The goal is therefore customer satisfaction.
Dwell time is the opposite of LinkedIn™ pods . This metric helps to put an end to the fake engagement that pods cause. If members of a group can like, comment on and share a LinkedIn™ post, it does not necessarily mean that the post deserves such success. Thus, they create immense artificial engagement around a post, to the detriment of other quality articles and posts. Dwell time helps to overcome these methods so that every user benefits from a relevant and qualitative news feed.
dwell time
However, there is another reason why LinkedIn™ uses dwell time. You should know that on the social network there is one advertising content for every 5 posts. The more users scroll, the more LinkedIn™ maximizes its revenue! By offering quality content to the user, the network encourages them to stay longer on the platform.
How can you make the most of your time on LinkedIn™?
Writing attractive messages
In short: the longer a post is viewed, the more it is considered to be appreciated by the user. The post in question is then promoted and offered to other people.
But how can you optimize your content to take advantage of dwell time and gain more visibility on the most powerful social network in the world?
The answer is simple: it's about writing an attractive, interesting, quality and long post (so that people stay on it for a long time). Yes, there is no secret to making the most of the dwell time.
There are tricks to making a post attractive on LinkedIn™. For example, adding one or more quality visual elements, coming up with an intriguing title, and writing a fluid and enjoyable text will increase the chances of your post being read.