Importance of targeting relevant keywords

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Don't forget search volume.

If a term has almost no competition, but also has incredibly low search volume, ranking for that term won’t be very helpful to your business.

The keywords you target must be relevant to your business. This is essential for both Google and your audience targeting efforts.

Google wants to make sure that the top results for search queries are authoritative voices in that niche. Simply listing a bunch of keywords and building a few links isn't enough. Google checks australia whatsapp both the quality of your content and your authority on a given topic. Additionally, understanding and incorporating effective writing habits is crucial to establishing authority in your niche and ensuring that your content rises to the top of search engine results pages (SERPs).

So if you are a company that sells water filters and you try to rank for terms related to general kitchen remodeling, Google won’t pay much attention to you. However, by demonstrating that you are an authority on water filters and directly targeting terms related to them, you can gain a much stronger position.

Furthermore, targeting irrelevant keywords is counterproductive. Even if you were to rank for these keywords, you would attract people who are not interested in what you offer. The result would be an increase in bounce rate, which can cause negative fluctuations in keyword positions.

#3. Set an appropriate monitoring frequency
It is important to monitor keyword fluctuations regularly. Set regular monitoring intervals and stick to them.