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Following the example of a Facebook post we can put: utm_medium=social

Posted: Tue Jan 07, 2025 5:48 am
by Abdur14
This parameter refers to the source, that is, the site where we will publish our ad , the medium or search engine through which we have carried out the campaign. This can be Google, Facebook, etc.

For example, if you want to measure how much traffic a Facebook post is bringing to your website , the field would be filled out like this: utm_source=Facebook

utm_source_platform
Here you'll identify the platform responsible for driving traffic to a given Analytics property (such as a shopping platform that defines budgets and targeting criteria, or a platform that manages organic traffic data).

For example, Search Ads 360 or Display & Video 360.

utm_ medium
It refers to the advertising medium, banner, CPC, email; it is bahrain number data the type of medium in which the link appears . It will help us to identify the medium through which the click to our site occurred. If we use more than one, we must fill out a form for each of the media we are using to have a full measurement of each of them.


utm_campaign
Here we will use the name of our campaign or promotion in question.

For example, if our campaign is planned for Christmas, we could put: utm_campaign=Christmas