The registration form provided to the customer, necessary to obtain the loyalty card, allows you to easily enrich your CRM. To obtain the card, the customer must fill out a form, which the brand can create in a matter of minutes. The goal here is to collect useful information about the customer in a simple way.
Commonly requested information includes first name, last name, date of birth, email, phone number, and address. Since this registration form is completely customizable, it is also possible to drill down and germany number data request information about the customer's shopping preferences (e.g. most purchased product types) or favorite social media channels. All of this data is intended to improve the relevance of your marketing communications to your customers.
1. Segmentation
Thanks to the Wallet personalised loyalty card, you can segment your push SMS campaigns by store. Once the customer's reference store is indicated, the "Store Access" function can be used. This allows each store manager to create their own push notification campaigns and send them to the entire customer base linked to their store. By communicating in a geolocalised manner, the brand improves the customer experience and more effectively targets its campaigns.