SEO best practices to prepare for Black Friday: position yourself for the campaign of the year
Posted: Wed Jan 08, 2025 3:57 am
By Josep Deulofeu
SEO Consultant
?Are you boosting the searches generated during the Black Friday campaign to get more traffic to your online store? As you know, during the Black Friday period, many consumers do their Christmas shopping in advance or simply wait for the indicated dates to take advantage of the discounts to buy the products they need.
In addition, advertising costs on the Google platform are increasing year after year, which is why it is necessary to take advantage of the great potential to organically position Google searches related to your product catalog and Black Friday. The goal? To get potential customers eager to buy the discounted products that your catalog offers.
In this article I will give you practical recommendations that you can apply to your online store step by step with a real example so that you can implement it today.
What is SEO for Black Friday?
How can you get more organic traffic for Black Friday?
Some key points of the SEO strategy for Black Friday
What is SEO for Black Friday?
It simply consists of positioning keywords in Google greece number data organically, where the user's intention is to buy discounted products for the indicated campaign.
For example, if we do a keyword study on searches for iPhone + Black Friday we can see the searches it has:seo for black friday example
These searches start to increase at the end of October and end in mid-December, so we have to take into account that they will mainly focus on this period of the year and the rest of the time they will tend to be null.
seo for black friday example
How can you get more organic traffic for Black Friday?
Now that you know what SEO for Black Friday is and its potential, let's see what actions you should take to apply it to your project.
SEO Consultant
?Are you boosting the searches generated during the Black Friday campaign to get more traffic to your online store? As you know, during the Black Friday period, many consumers do their Christmas shopping in advance or simply wait for the indicated dates to take advantage of the discounts to buy the products they need.
In addition, advertising costs on the Google platform are increasing year after year, which is why it is necessary to take advantage of the great potential to organically position Google searches related to your product catalog and Black Friday. The goal? To get potential customers eager to buy the discounted products that your catalog offers.
In this article I will give you practical recommendations that you can apply to your online store step by step with a real example so that you can implement it today.
What is SEO for Black Friday?
How can you get more organic traffic for Black Friday?
Some key points of the SEO strategy for Black Friday
What is SEO for Black Friday?
It simply consists of positioning keywords in Google greece number data organically, where the user's intention is to buy discounted products for the indicated campaign.
For example, if we do a keyword study on searches for iPhone + Black Friday we can see the searches it has:seo for black friday example
These searches start to increase at the end of October and end in mid-December, so we have to take into account that they will mainly focus on this period of the year and the rest of the time they will tend to be null.
seo for black friday example
How can you get more organic traffic for Black Friday?
Now that you know what SEO for Black Friday is and its potential, let's see what actions you should take to apply it to your project.