Brave Brands: How to differentiate yourself when the engine is the discount
Posted: Wed Jan 08, 2025 4:13 am
Cristina also spoke about the important role that paid advertising plays in GAP, something that is worked on all year round. We were also able to learn more about their Ambassador program, launched this year, with which they promote micro-influence , thus also obtaining content generated by the user themselves .
After replenishing our energy with a brief coffee storm, we continued the day with a conference given by two professionals from the Officer&Gentleman agency: Alex Katz , Creative Director and CoFounder, and Javier Íñiguez , Chief Creative Gentleman & CoFounder.
This presentation helped us reflect on a vital ingredient in honduras number data any campaign: creativity . Knowing and being able to differentiate yourself is key , and even more so in these periods of great offers when all brands rely on their discounts. You have to know how to offer something extra.
As Alex explained, sales and brand awareness strategies must go hand in hand , not in opposite directions, as is often the case. Both complement each other and can become the key to a brand's success.
Likewise, promotions can be a great ally to combine both strategies . Brands tend to do short-term promotions, to clear stock or meet a specific sales target, but they can be more useful. Of course, you have to start with a brand plan , otherwise it will be bread for today and hunger for tomorrow. And it must be clear that a sales plan based only on discounts is not sustainable over time .
After replenishing our energy with a brief coffee storm, we continued the day with a conference given by two professionals from the Officer&Gentleman agency: Alex Katz , Creative Director and CoFounder, and Javier Íñiguez , Chief Creative Gentleman & CoFounder.
This presentation helped us reflect on a vital ingredient in honduras number data any campaign: creativity . Knowing and being able to differentiate yourself is key , and even more so in these periods of great offers when all brands rely on their discounts. You have to know how to offer something extra.
As Alex explained, sales and brand awareness strategies must go hand in hand , not in opposite directions, as is often the case. Both complement each other and can become the key to a brand's success.
Likewise, promotions can be a great ally to combine both strategies . Brands tend to do short-term promotions, to clear stock or meet a specific sales target, but they can be more useful. Of course, you have to start with a brand plan , otherwise it will be bread for today and hunger for tomorrow. And it must be clear that a sales plan based only on discounts is not sustainable over time .