This model offers 3 fundamental advantages :
Access to the end customer : offering real market feedback and correct measurement of your product, something vital to face threats and continue innovating.
Lower cost risk : This is one of the great benefits of working with the Amazon channel, where fixed costs reduce the risk of each euro invested.
Agility and scalability : Unlike developing a traditional eCommerce operation, the advantage of working with an Amazon brand builder is being able to move up on Amazon quickly and proportionally to the investment in a practically direct way, since the operation is based on a management system developed by a technological giant, perfectly oiled and established.
The Kaibos model effectively addresses these three key hungary number data points for manufacturers, as its methodology reduces costs, simplifies the growth model and analyses future demand thanks to its extensive database compiled directly through Amazon, the largest marketplace in the world.
Kaibos, the new member of the Viko group
Founded in 1999, VIKO currently employs more than 300 people and has more than 6 years of experience in brand operations on Amazon launched from scratch, with companies such as Tandem, Optopus or YABA. Now, with the launch of Kaibos, the holding company seeks to strengthen its position in the digital business sector .
Rubén Ferreiro , CEO of VIKO, said: “ Marketplaces, such as Amazon, are the key to eCommerce by providing access to demand and quality logistics services. With our experience, we are the ideal partner for B2B manufacturers who want to launch their own brands and sell directly to the end consumer. ”