New B2B Cyber Security Concerns
Posted: Sat Dec 21, 2024 8:28 am
Cybersecurity Market Research
Research has revealed that only about a third of B2B companies know the GDPR above. About half of all organizations are unlikely to fully comply with GDPR requirements. Although the GDPR is a massive shakeup to how companies are required to handle their consumer data, the security threats it is trying to prevent are very real, and B2B companies would do well to take it seriously.
Apart from GDPR non-compliance, a new threat is emerging in the form of cyber espionage. One-fifth of businesses responding to a recent survey identified cyber espionage as their most job function email list pressing concern. Twenty percent of the US respondents said they had experienced a cyber espionage attack in the past year. The survey also named phishing and targeted cyber attacks as principal concerns for global businesses.
Opportunities in B2B Cyber Security Market Research
B2B cyber security market research enables organizations to strengthen their defenses, align with industry trends, and capitalize on emerging market needs. Here are five key opportunities for businesses to explore:
1. Adoption of AI and Machine Learning
Advanced AI and machine learning technologies are transforming cyber security. Market research helps businesses identify how these tools can be integrated into existing systems to enhance threat detection, automate responses, and reduce human error.
Research has revealed that only about a third of B2B companies know the GDPR above. About half of all organizations are unlikely to fully comply with GDPR requirements. Although the GDPR is a massive shakeup to how companies are required to handle their consumer data, the security threats it is trying to prevent are very real, and B2B companies would do well to take it seriously.
Apart from GDPR non-compliance, a new threat is emerging in the form of cyber espionage. One-fifth of businesses responding to a recent survey identified cyber espionage as their most job function email list pressing concern. Twenty percent of the US respondents said they had experienced a cyber espionage attack in the past year. The survey also named phishing and targeted cyber attacks as principal concerns for global businesses.
Opportunities in B2B Cyber Security Market Research
B2B cyber security market research enables organizations to strengthen their defenses, align with industry trends, and capitalize on emerging market needs. Here are five key opportunities for businesses to explore:
1. Adoption of AI and Machine Learning
Advanced AI and machine learning technologies are transforming cyber security. Market research helps businesses identify how these tools can be integrated into existing systems to enhance threat detection, automate responses, and reduce human error.