My favorite tool for competitor PPC keyword research is SpyFu, I recommend you try it. You can instantly see the full list of PPC keywords they target, what they pay per click, how much they pay per month, their ad positions, and the searches they appear in.
Look for high value keywords that you can algeria phone number library leverage and how much they spend. If you’re willing to outbid them for that #1 spot and steal the high value traffic that you’re always looking for, great! Write down the keywords you see here and add them to your brainstorming list.
At this stage, you can start using a keyword planner just to make strong picks. Don’t bother adding anything to your list if the CPC is way out of your budget or the monthly search rate is lower than you want due to very high competition.
And now it’s time to go ahead and cut back. It’s important to focus on growing your list individually first so you can make sensible decisions one at a time instead of mixing everything up. Go back to Google’s search bar and load up the list of keywords you created.
ppc-keyword-strategies
At this stage, carefully consider each of the keywords you’ve chosen for your brand. Look at the number of monthly searches or potential impressions, the estimated CTR, and the average CPC you can expect to spend.
This curation process is all about finding the areas that best fit your brand’s financial position in the market. By narrowing your list down to the terms with the highest traffic and the recommended bid in your area, you can narrow your list down to terms that you know you can successfully compete with, have enough traffic to convert, and represent them.