7 tips to help you plan your new holiday campaigns
Posted: Sat Jan 18, 2025 5:08 am
1. Digitalization is already a fact
In Spain, 28% of consumers plan to shop online exclusively this holiday season, while 67% plan to shop online or in-store. This data demonstrates the importance of prioritizing digital channels for traffic acquisition and sales strategies . Digital experiences will become the place where consumers begin and end their purchasing journey, or act as a key influencer to drive traffic.
Keys to optimizing your digital strategy
2. Brand values do matter and can tip the balance in favor of your products
When making purchasing decisions, consumers in Spain are guided by brand values. 59% value brand accessibility and availability , and 46% say they are interested in supporting local businesses . Sustainability is also a topic of interest among Spanish buyers, with 54% taking this value into account before making a purchase, a figure that places them above the world average (47%).
Whether guided by one or the other, what is clear is that the afghanistan business email database audience will value brands for what they convey and, therefore, now more than ever, it is important to have clear priorities and communicate them assertively.
3. Providing information in advance is part of the key to success
It is an undeniable fact: consumers prefer to have information about a brand before making a purchase for Black Friday . While globally this factor is considered essential by 69% of respondents, in Spain 76% say that knowing information about the brand in advance is essential when deciding to buy it. Even so, having information about the product is not the only key factor, but also its quality (52% of Spaniards say so) and its price (key for 68% of Spaniards), even when trying new brands.
All of these data highlight the importance of advertising planning; brands must be in the consumer's mind with enough time to be remembered and chosen at the time of purchase .
In Spain, 28% of consumers plan to shop online exclusively this holiday season, while 67% plan to shop online or in-store. This data demonstrates the importance of prioritizing digital channels for traffic acquisition and sales strategies . Digital experiences will become the place where consumers begin and end their purchasing journey, or act as a key influencer to drive traffic.
Keys to optimizing your digital strategy
2. Brand values do matter and can tip the balance in favor of your products
When making purchasing decisions, consumers in Spain are guided by brand values. 59% value brand accessibility and availability , and 46% say they are interested in supporting local businesses . Sustainability is also a topic of interest among Spanish buyers, with 54% taking this value into account before making a purchase, a figure that places them above the world average (47%).
Whether guided by one or the other, what is clear is that the afghanistan business email database audience will value brands for what they convey and, therefore, now more than ever, it is important to have clear priorities and communicate them assertively.
3. Providing information in advance is part of the key to success
It is an undeniable fact: consumers prefer to have information about a brand before making a purchase for Black Friday . While globally this factor is considered essential by 69% of respondents, in Spain 76% say that knowing information about the brand in advance is essential when deciding to buy it. Even so, having information about the product is not the only key factor, but also its quality (52% of Spaniards say so) and its price (key for 68% of Spaniards), even when trying new brands.
All of these data highlight the importance of advertising planning; brands must be in the consumer's mind with enough time to be remembered and chosen at the time of purchase .