What about older content that is low quality?

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Adriana Tica, in her article “ How Important Is Content to SEO (According to Google)? ” says, “Content marketers and SEOs will tell you the same thing, myself included: if you change one thing about your website to rank better, make sure that thing is content. I’m not saying that user experience doesn’t matter or that a mobile-responsive website is just nice to have. Not at all. But all things considered, content is the starting point for the SEO revolution for any website.”

To attract and retain visitors to your website, you need to provide them with quality, relevant, and searchable content. Read more in the article " Content SEO: How to Increase Website Traffic ".

Web content updates
Web content requires revision and updating over switzerland email list time. Search is not a one-player game. Your competition is not asleep. Whether you’re creating new content or revising old content, always keep an eye on the current state of search results and how your competition is doing. To stay ahead of them, you need to constantly find new ways to improve your content. Searcher behavior can also change. Understand their search intent and provide them with an answer that satisfies them.

"Is it better to remove such content or rewrite it?" In SEO Office Hours (June 25, 2021), Google's John Mueller answers this question: "Just because it's old doesn't mean it's bad. (...) But if you look at its content and think, 'Oh, that's embarrassing today, I don't want it online,' then it's probably terrible. In that case, my advice is: either improve it or throw it away."