Should link building be considered a black hat technique?
Posted: Sun Jan 19, 2025 6:37 am
In short, relevant links that fit naturally and generate traffic are the best option, but even if no one clicks on the link, it can still be useful. However, you should keep in mind that the impact of the link will largely depend on the quality of the domain it comes from.
Before we move on to other aspects of link building, let’s get one important thing clear. We’ve been talking about choosing the right domains and adjusting links naturally, but as you know, Google frowns on non-organic links. So, is link building a black hat SEO technique? We asked our roundtable participants what they think about black-hat SEO and received some very curious answers. Lucía Rico believes that any action aimed at improving website rankings through optimization is not “natural” in the first place.
“It’s like putting barriers in the sea. In addition, we start from the basis that everything that involves improving positioning through optimization is not something “natural”. Strictly speaking, what is natural is not ghana business email database studied or optimized, it just arises… I think it is unlikely that Google will crawl everything…”
Noelia Regalado shares the same opinion and says that one puts on a “black hat” from the moment one thinks about positioning a website. Speaking of black-hat and link building, Minerva Sánchez believes that the methods that allow building links that are useful for users are not strictly black-hat.
“That is to say, a link can fulfil several functions. If one of them is to facilitate the user's access to something that may interest him, everyone wins: the outgoing website for satisfying an information need, the incoming website for being the solution provided and Google for having been a facilitator in the resolution of that need. The key is to apply common sense and coherence when building links: both in the choice of sites and in the context in which we will place those links.”
Before we move on to other aspects of link building, let’s get one important thing clear. We’ve been talking about choosing the right domains and adjusting links naturally, but as you know, Google frowns on non-organic links. So, is link building a black hat SEO technique? We asked our roundtable participants what they think about black-hat SEO and received some very curious answers. Lucía Rico believes that any action aimed at improving website rankings through optimization is not “natural” in the first place.
“It’s like putting barriers in the sea. In addition, we start from the basis that everything that involves improving positioning through optimization is not something “natural”. Strictly speaking, what is natural is not ghana business email database studied or optimized, it just arises… I think it is unlikely that Google will crawl everything…”
Noelia Regalado shares the same opinion and says that one puts on a “black hat” from the moment one thinks about positioning a website. Speaking of black-hat and link building, Minerva Sánchez believes that the methods that allow building links that are useful for users are not strictly black-hat.
“That is to say, a link can fulfil several functions. If one of them is to facilitate the user's access to something that may interest him, everyone wins: the outgoing website for satisfying an information need, the incoming website for being the solution provided and Google for having been a facilitator in the resolution of that need. The key is to apply common sense and coherence when building links: both in the choice of sites and in the context in which we will place those links.”