Industrial economics increasingly correlates data
Posted: Sun Dec 22, 2024 3:35 am
On the other hand, for industrial clients, the barriers to change in B2B environments have been reduced. The profile of the new decision-maker who chooses and buys from me is changing, it is much more digital and this means that the level of exposure and contact with my competition is really high, so the comparison and the risk of my competition abandoning me is much greater than a few years ago.
With a Customer Marketing strategy, it is about working side by kuwait phone number owner side with my Industrial and B2B clients, not only so that they do not abandon me, but also so that they decide to grow with our support, become our allies by selling or even recommend us.
like this: A 5 % increase in customer retention can boost profits by 25% to 95%
The first question that arises when we talk about this Industrial strategy is: Why should Marketing, and not just Sales, be responsible for dealing with the customer in this strategy?
In our view, the relationship with a client is the property of a company and not exclusively of Sales. It is as if in football, scoring goals was only the obligation of the striker and the rest of the team should not do so.
With a Customer Marketing strategy, it is about working side by kuwait phone number owner side with my Industrial and B2B clients, not only so that they do not abandon me, but also so that they decide to grow with our support, become our allies by selling or even recommend us.
like this: A 5 % increase in customer retention can boost profits by 25% to 95%
The first question that arises when we talk about this Industrial strategy is: Why should Marketing, and not just Sales, be responsible for dealing with the customer in this strategy?
In our view, the relationship with a client is the property of a company and not exclusively of Sales. It is as if in football, scoring goals was only the obligation of the striker and the rest of the team should not do so.