Infinite content loop
Find the right balance between organizational content and third-party content. According to Lam, the best effect is achieved when employees share content that is created in the marketing department, and the marketing department in turn gets (inspiration for) content from the organization. This creates the infinite content loop , according to the author. Encourage employees to contribute content themselves, so that your employee advocacy program becomes a joint effort . Employees at RVO.nl make full use of the latter option, because they see opportunities to put important topics on the map.
Personal note
Also pay attention to education! For example, organize social media workshops. In these, you can give your employees tips about what works and what doesn't online or give them advice on how to improve brazil whatsapp number list their profile. Inspire your staff to add a personal note to a post: why are you sharing this article, why do you find it interesting for your followers?
Share results
Also make impact visible. Link results back and regularly compliment your employees on the extra reach and traffic they generate. For example, do this during certain evaluation moments within the entire company, so that you also encourage others to become ambassadors. And like and share content that is distributed by your employees yourself, as a token of appreciation for their efforts.
Get started yourself
Are you excited? Lam's book offers a 7-step plan that you can use as a guideline in transforming employees into ambassadors.
Start by setting goals and try to describe them as SMART as possible.
Map out the themes on which you want to be recognized as an organization. Choose themes that fit the 'why' or the mission and vision of your company. Look for relevance: for your brand, for your customer and for the ambassadors.