Banksy
Banksy graffiti in London
It is a very simple example, which also immediately makes clear where the problem usually lies: with the client. They often cannot be dissuaded from their own perspective. They just want a clean bicycle tunnel with a certain type of coating . In the marcom world, clients often already have a very clear frame. For example, that the content must be positive, must not offend anyone and must radiate something like: we are fun, we are dynamic, will you join us? Please?
Try to make something exciting out of that as a content creator. Many agencies are often not assertive enough to dare to tinker with the client's frames. Stompff has a solution for that: try to supplement the client's frame with a number of other frames right from the start, and call that a 'thought experiment'.
Work out those frames sketchily and quick-and-dirty . There is a real chance that you can color the boring frame of the client with something else or even replace it. That is often the first and certainly the most important hurdle that you as a creative marcom professional have to overcome.
In the design thinking process it goes like this: the framing gives ideas and surprising angles that allow you to look at your subject in all kinds of fresh ways, with different perspectives and angles. You use specific techniques for this, for example an 'imagine that' approach (in the world of ICT also called the If This Then That approach (IFTTT)). And it has to be fun, give good energy.
Then comes the elaboration: choices of the australia whatsapp number right form, content, channel and atmosphere. In design terms: getting the right design . Then comes the real design: getting the design right . Choices of colours, icons, information density, story. In each of these three phases there is room for short feedback, analysis, adjustments and coming up with something new. You sketch, delete and develop, usually in a group and sometimes in collaboration with the future users.
This process is applicable to any organization that wants to create something new or improve something existing. And you don't have to be someone who considers themselves 'creative'. Everyone can participate and make a valuable contribution - not just the people who describe themselves as creative or who are hired to do so.
The customer comes later
What I personally really liked is that Stompff only starts thinking about 'the customer' towards the end of this creative thinking process, in terms of: "What does the user want?" I often see that this question "What does the customer want?" is asked far too early and is often considered more important than the question: "What can we do to make the lives of our customers better.