Create an attractive lead magnet
Posted: Sun Dec 22, 2024 4:13 am
This company is running a practice exam promotion for aspiring app creators. They’ve created this landing page to advertise it, and they have that very audience in mind. They’ll have done their SEO research and carefully chosen the language to attract clicks.
Anyone in that demographic who finds this page will feel like their needs are being directly addressed and will therefore be more willing to sign up for an email list.
One thing to keep in mind is that building an email 11-digit phone number format philippines requires a certain amount of trust. Your contact information is personal information, and it's natural for some people to be hesitant to hand it over. They're wary of scammers and spam, so it's understandable that they're cautious.
One way to build that trust is to offer them something in return. This approach is known as a lead magnet. And the gift could be anything – a discount, a consultation, a whitepaper – you name it.
Pop-ups are a great way to deliver lead magnets, as long as you don't break the golden rule: they shouldn't be annoying. If a visitor to your site closes a pop-up, it shouldn't reappear ten seconds later, and there shouldn't be one on every page. Otherwise, they'll become intrusive and only encourage people to leave your site and not come back.
Although used sparingly and effectively, they can be effective. Check this one out:
It's eye-catching, the discount offer is right in the middle and you can see the 'X' to close it. No one likes having to scroll through every inch of the screen trying to figure out how to close an unwanted ad, so anyone who isn't interested in this offer can quickly close it. This pop-up may attract additional customers, but it's not so intrusive that it turns people off.
Gifts and discounts
Let's say you need to invest in a desktop computer. After doing some research online, you find a high-end model on sale at an electronics store, and it's perfect for your needs. Best of all, there's a launch offer; 15% off for new customers. All you need to do in return is provide your email address.
It’s hard to turn down, isn’t it? A few marketing emails in exchange for a reduced price is a great deal. You take the plunge and score a considerable saving. Then, a few weeks later, you’re cleaning out your inbox when you notice another email from that company advertising a laptop deal. Their daughter is leaving for college soon; maybe she could use a new one?
Maybe you were just intending to make that first purchase and take advantage of the discount. That's understandable; everyone loves a bargain. But the computer you bought is fast, reliable, and a great value for money. The company has earned your trust, and you're on your way to becoming a repeat customer.
You wouldn't have heard about the laptop sale without the email, and you wouldn't have seen the email if that initial discount hadn't prompted you to sign up. It's a common marketing strategy, but it works.
. Free shipping
Free shipping is another popular type of lead magnet. The cost of shipping goods can be daunting, and many sales have been lost because of it. For example, a unique, eye-catching t-shirt may seem very appealing when it costs $30, but once another $15 is added for delivery? Not so much. Perhaps it would be worth looking elsewhere?
That's why free shipping offers are so attractive. Customers want to see the full cost of an item up front and don't like extra charges. The extent to which this influences purchasing decisions cannot be overlooked:
Source: Statista
If you're considering offering free delivery, there are things to consider. Are you offering it on a one-off basis for new customers or as a long-term plan? You also need to maintain standards; free delivery is no excuse for lost or damaged items. Generating lots of new sales is no good if most of those customers never return.
Widgets
Widgets are the unsung heroes of e-commerce. They’re a valuable tool for gathering data, and more often than not, people don’t even realize they’re there. That little chat button in the corner of a website with “Help” written on it? That’s a widget.
They are also relatively easy to set up. Most have copy-and-paste blocks of code that you can insert into your website without any drastic changes to the framework.
The objectives of web widgets are:
Encourage customers to use self-service resources.
Allow visitors to send messages to your team
Let them start a
If used well, they can make a huge difference and are a useful tool considering how often they are overlooked.
Conclusion
Email is a powerful marketing tool, and you'd be wise to take advantage of it. However, once you've established a subscriber database, use it wisely. Make sure you're not sending a dozen emails a day; overwhelming your customers' inboxes will turn them against you.
Follow these tips and you'll be well on your way to building a sizable email subscription list. Use email well (including your list, of course) and you'll see incredible returns.
Anyone in that demographic who finds this page will feel like their needs are being directly addressed and will therefore be more willing to sign up for an email list.
One thing to keep in mind is that building an email 11-digit phone number format philippines requires a certain amount of trust. Your contact information is personal information, and it's natural for some people to be hesitant to hand it over. They're wary of scammers and spam, so it's understandable that they're cautious.
One way to build that trust is to offer them something in return. This approach is known as a lead magnet. And the gift could be anything – a discount, a consultation, a whitepaper – you name it.
Pop-ups are a great way to deliver lead magnets, as long as you don't break the golden rule: they shouldn't be annoying. If a visitor to your site closes a pop-up, it shouldn't reappear ten seconds later, and there shouldn't be one on every page. Otherwise, they'll become intrusive and only encourage people to leave your site and not come back.
Although used sparingly and effectively, they can be effective. Check this one out:
It's eye-catching, the discount offer is right in the middle and you can see the 'X' to close it. No one likes having to scroll through every inch of the screen trying to figure out how to close an unwanted ad, so anyone who isn't interested in this offer can quickly close it. This pop-up may attract additional customers, but it's not so intrusive that it turns people off.
Gifts and discounts
Let's say you need to invest in a desktop computer. After doing some research online, you find a high-end model on sale at an electronics store, and it's perfect for your needs. Best of all, there's a launch offer; 15% off for new customers. All you need to do in return is provide your email address.
It’s hard to turn down, isn’t it? A few marketing emails in exchange for a reduced price is a great deal. You take the plunge and score a considerable saving. Then, a few weeks later, you’re cleaning out your inbox when you notice another email from that company advertising a laptop deal. Their daughter is leaving for college soon; maybe she could use a new one?
Maybe you were just intending to make that first purchase and take advantage of the discount. That's understandable; everyone loves a bargain. But the computer you bought is fast, reliable, and a great value for money. The company has earned your trust, and you're on your way to becoming a repeat customer.
You wouldn't have heard about the laptop sale without the email, and you wouldn't have seen the email if that initial discount hadn't prompted you to sign up. It's a common marketing strategy, but it works.
. Free shipping
Free shipping is another popular type of lead magnet. The cost of shipping goods can be daunting, and many sales have been lost because of it. For example, a unique, eye-catching t-shirt may seem very appealing when it costs $30, but once another $15 is added for delivery? Not so much. Perhaps it would be worth looking elsewhere?
That's why free shipping offers are so attractive. Customers want to see the full cost of an item up front and don't like extra charges. The extent to which this influences purchasing decisions cannot be overlooked:
Source: Statista
If you're considering offering free delivery, there are things to consider. Are you offering it on a one-off basis for new customers or as a long-term plan? You also need to maintain standards; free delivery is no excuse for lost or damaged items. Generating lots of new sales is no good if most of those customers never return.
Widgets
Widgets are the unsung heroes of e-commerce. They’re a valuable tool for gathering data, and more often than not, people don’t even realize they’re there. That little chat button in the corner of a website with “Help” written on it? That’s a widget.
They are also relatively easy to set up. Most have copy-and-paste blocks of code that you can insert into your website without any drastic changes to the framework.
The objectives of web widgets are:
Encourage customers to use self-service resources.
Allow visitors to send messages to your team
Let them start a
If used well, they can make a huge difference and are a useful tool considering how often they are overlooked.
Conclusion
Email is a powerful marketing tool, and you'd be wise to take advantage of it. However, once you've established a subscriber database, use it wisely. Make sure you're not sending a dozen emails a day; overwhelming your customers' inboxes will turn them against you.
Follow these tips and you'll be well on your way to building a sizable email subscription list. Use email well (including your list, of course) and you'll see incredible returns.