Big Database

Have you ever wondered why some companies are very successful while others disappear as quickly as they were created? Most of the time these closures are the result of bad decisions made by management. Some managers base their decisions on their intuitions and take a huge risk compared to those who ...

Note: To illustrate our article on how to build customer loyalty, we used the example of coffee shops, but the same principles apply to any independent restaurant or bar looking to improve customer loyalty and retention.



When Starbucks launched its loyalty program, the chain saw an immediate ...

Customer loyalty is what drives repeat visits from your customers both online and in-store. It’s how retailers really start to build a long-term relationship with their customers. And in today’s retail climate, the value of a loyal customer base has never been more evident.

In December 2018, we ...

How can you turn a $3.00 cup of coffee into a bigger sale?

Increasing your customers' average transaction value (or average ticket) is a necessary part of running a restaurant, especially during the current health crisis, where restaurants are looking for ways to compensate for revenue losses ...

Marketing Automation brings you segmentation, lead nurturing, scripting. And allows you to multiply by 3, 10 or even 40 times the effectiveness of your conversion funnel on the web."



Summary
5 weeks – 6 steps
The training offered by Pierre Ammeloot is sent by email. To participate, the first ...

When the leads provided by the marketing department to salespeople do not convert or very little into customers, it is because they are not qualified. Obtaining qualified leads in B2B is a major challenge at all times. With qualified leads, the conversion rate can go from 5% to 30%. This is why it ...

With the rise of UGC, or User Generated Content, more and more brands are looking to use authentic content created by users. This strategy not only helps to strengthen the credibility of the brand, but also to build closer ties with their community. Paris, the center of marketing innovation, is home ...