Because?
It works wonders for businesses! Here are some more statistics if you doubt the power of influencer marketing in e-commerce.
89% of all marketers believe the ROI of influencer oman cell phone number marketing is comparable to or better than other marketing channels.
50.7% of brands that work with influencers have e-commerce stores.
61% of consumers trust influencers' recommendations
If you're looking to harness the power of influencer marketing or want to optimize your current influencer marketing strategy, we've created a short guide with all the information you'll need.
The benefits of influencer marketing
No matter if you’re working with a mega-influencer celebrity like Kim Kardashian, who has millions of Instagram followers , or a niche influencer blogger like Karrie Truman , who shares Instapot recipes with her 24 Instagram followers (as of September 2021), you, as a business, will always come out on top.
This goes on to say that influencer marketing is a blessing for small businesses as you can hire influencers as per your budget and it doesn’t show a huge expense on your accounting software. While you can save money and don’t need to pay for giant billboards and TV ads.
Here are several ways influencers can help your eCommerce business:
Build your brand
Help you reach the ideal audience
Increase your following on social media
Give you good social proof
Help you get high quality backlinks
Generate leads and increase sales
Now that the benefits of influencers are clear, let’s understand the different ways you can use them for your marketing campaigns.
The different types of influencer campaigns include
Below are some ways you can get influencers to run a marketing campaign for you.
Brand ambassadors Turn an influencer into your brand ambassador who regularly promotes your brand in exchange for discounts and benefits from your brand.
Discount codes Give influencers the power to give discount codes for your products and services.
Affiliates Share special affiliate codes with influencers so they can earn money every time someone goes through their funnel and makes purchases from your brand.
Influencer acquisition Allow an influencer to take over your social media accounts for a set period of time (obviously, you decide how many posts should be made).
Give a present Gifting influencers branded gifts in exchange for influencer marketing activities
Sponsored content Pay influencers to share your content or create new content around your brand and share it on their social media.
Guest Posting Getting an influencer to allow you to publish your article on their blog.
Now that you've learned the benefits of influencer marketing and how to work with influencers, let's find out how to find the right influencers for your eCommerce business.
Quick Tips for Finding Influencers
Here are the best tips for finding the right type of influencers for your eCommerce business.
1. Research your existing followers
Surprising, isn’t it? But it’s true: your best influencers may be right under you. So, before you go out looking for influencers, research their existing customers first.
Find out who your biggest fans are? Who tags you in their Instagram Stories? Who mentions you in their visual content, such as YouTube videos, etc.? Who are your most frequent customers? Who has rated and reviewed you highly?
These people posting about you are already loyal to your eCommerce brand.
So, check their social media and see their follower count, and if they have a considerable amount of followers, reach out to them for collaboration opportunities.
2. Find influencers specialized in e-commerce
When looking for influencers in your niche, the best place to start is with well-known and famous people in your industry. Industry influencers help spread your word faster and build brand awareness in your target audience!
To find influencers, set up Google searches for keywords related to your industry and see who regularly writes content or makes a video or graphic content about it. You can also explore forums to see who regularly answers questions related to your industry.
3. Find influencers who are promoting your competitors.
This is another quick and easy way. Reach out to influencers who are already working with your competitors. This doesn’t mean they can’t promote your products. On the contrary, influencers who already write and publish about your industry will be more likely to share content about your business than those who never mention other brands in your industry.
You can find influencers by searching for industry-related hashtags on social media to see who is sharing such content regularly. You can even simply stalk your competitors' social media.
4. Measure the influencer's authority
When choosing the right influencer for your eCommerce campaign, you need to assess their authority. This will determine whether they have a relevant and organic reach to help you achieve your goals. You don’t want influencers with fake or paid followers.
Consider the following influencer ranking factors to measure their authority:
Your number of followers