Using a discovery platform like Taboola will help you deliver the right content to the right person at the right time. Through Taboola’s exclusive partnerships with some of the world’s top publishers, Taboola serves 360 billion content recommendations to over one billion people across the open web each month. You have probably seen the Taboola Feed serving recommendations on websites like Bloomberg, NBC News, and MSN.
Taboola works with a predictive engine powered by deep learning technology to match a user with content accurately. This means that whenever you launch a Taboola campaign, the algorithm analyzes your content and obtains data that will ultimately match your service offering to people who are most likely to engage and take action.
Taboola’s platform is powered by Deep Learning technology that uses Taboola’s unique data about people’s interests and information consumption to help thousands of advertisers reach their audiences with compelling native ads in a brand-safe environment.
Although we do most of the heavy lifting for you, there are still tips to optimize your content for a content discovery platform:
Use a relevant headline and image
So many ad campaigns rely on misleading headlines to drive traffic. This is not always effective. When there is a strong correlation between the headline and image, and your content, you’re more likely to get conversions, instead of a higher bounce rate.
The Google search engine algorithm does not favor landing pages from which people click away as soon as they land. In the long run, stronger engagement trumps pure traffic when it comes to SEO.
Ensure your landing page delivers on the promise
A landing page should have genuine value-added content that matches the promise of the ad. Promote your products or services with call-to-action buttons on the page, but don’t make that the focus if you’ve promised something else.
Read this handy blog for some tips to become an ads pro with Taboola.