According to the e-commerce report, positioning websites on the German market is a task that requires a solid SEO strategy and a precise macroeconomic analysis of the company's environment . Without marketing de contenidos , it is difficult to achieve the expected results. Before starting the positioning process, special attention should be paid to keywords that differ from those used when positioning a Polish website. Content created to attract new consumers should not only be translated from Polish . The German version of the company's website should be carefully developed, taking into account the characteristics of the environment and the target group.
Marketing digital and URL structure are also important when it comes to positioning websites in the German market . According to an e-commerce report by dziennikwschodni.co.uk, an address with a .de suffix, which allows for SEO-friendly links, can be key to attracting new customers.
Successes and difficulties in the German market
Speaking of Polish-German trade, Orlen's successful expansion is worth mentioning. According to DW , the company initially had difficulties with the decision to sell under its own logo, but the company quickly adapted its strategy to the expectations of German consumers. The change of logo to the well-known STAR brand in Germany yielded spectacular results. Orlen GmbH then recorded its best results ever.
Sometimes a company fails to successfully