Research by McKinsey shows that companies that score well in the area of diversity also perform better in business. Not just better: the results show a 35% chance that such a company performs better than the national average of comparable companies.
In England, figures show that every 10% increase in diversity at management level results in a 3.5% increase in company results. These trends are driving long-overdue shifts in corporate cultures. There is still plenty to be gained. For example, 12% of English management teams are women.
Increasing inequality
is dangerous territory. Audi experienced this last year after a campaign in China. Campaigns that make 'funny' about differences in equality are punished by the public and the media. If we go by the trends, figures and changing public opinion, then these types of campaigns will only be viewed more critically in the coming years. A no-go.
Female students
When I started writing this article, I first looked canada whatsapp number around within my own network. It turned out that I have many companies around me in which equality is embedded. This has been thought about from a vision. Never from a marketing perspective. Exactly as the McKinsey research illustrates. These are organizations where equality is self-evident and this is conveyed.
One such organization is TIAS School for Business and Society. Nina van den Hemel is a program manager at TIAS . She told me more about the growth of the number of female participants in their MBA programs. This is up to 50% in the International Full-time MBA. And almost 35% in the part-time program. TIAS wants to change the world by supporting business talent with programs that have a number of unique pillars. Think of sustainability and social involvement.
The distinction that is made with this compared to similar schools is reflected in the diversity of the participants. Nina explains it as follows. “The field of participants in an MBA program is a reflection of society. Women have greater opportunities in the business world these days. Their growth is stimulated. You can clearly see that at TIAS. We naturally attract a diverse audience there.”