In fact, many brands use it to gain more visibility, win over new followers and increase their business opportunities — and they do so successfully!
But make no mistake, creating them requires strategic planning, and even announcing the winners of a raffle requires a lot of thought.
If you are interested in knowing how to run a giveaway on social media, continue reading this post.
How to plan a giveaway?
If you want to get immediate results, increase your number of antarctica email list 5644 contact leads followers and promote your brand , a social media giveaway will be very useful. But for it to work in the best possible way, it is essential that you consider some factors.
The public is always willing to follow some simple rules to compete for a prize, so it is important to think of a set of rules that will really benefit your business.
Does the participant have to follow the page, mention a friend, comment on the post, share it, answer a question, use a hashtag ? When defining these rules, consider aspects such as increasing your visibility, audience satisfaction, and your ROI — the return on investment you will get from the contest.
When selecting the product you're going to give away, you also need to think strategically. If you own a women's clothing store and you're giving away an iPhone, you're likely to have a huge impact and gain thousands of new followers, but how many of them will be interested in your actual product? In the end, few will convert into future sales.
Don't forget that you want to spark interest in your audience. "Sparing" on the prize won't help you in this task, so try to give away unmissable products from your store that will entice participants. But make sure you can deliver what you've promised! You must consider all the logistics of the giveaway, from the acquisition of the product to its delivery to the winner.