Lifetime customer value

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In the customer / user retention section, it has been analogized about what if consumers visit your e-commerce platform. If your e-commerce platform has good customer / user retention, there is a possibility that in 1 visit they can buy more than 1 product. This can happen if, let's take IKEA for example, yes. When consumers search for wall decorations / pictures and use augmented reality technology on IKEA's e-commerce (IKEA Place). Consumers will have a tendency to choose and try various decorations and can immediately see how the picture frame / wall decoration is attached to the wall of the house.

“Wow, this one is good”

“This one is good too”

“I think if I only buy this one, it will still be too quiet.”

“Well, this and this are good when combined”

And so on. Unconsciously, consumers will look list of northeast cell phone numbers for a “companion” of the item they are going to buy. Yes, that’s how the human brain works. If you buy clothes, there will be a tendency to look for a “partner” that matches your clothes. It could be pants, shoes, hats, jackets, or anything else. More or less like that.

Yes, try to calculate for 1 year, how many conversions a consumer can give to an e-commerce platform. How much money does each consumer spend to transact on e-commerce for a month? 3 months? Or even 1 year? That is called lifetime customer value.

Indeed, e-commerce platforms cannot just implement augmented reality technology on their e-commerce. There are many factors involved. One of them is certainly and certainly not UI/UX . Don't let augmented reality technology that should be able to improve the user experience on the e-commerce platform, instead become something that is annoying and difficult for users to use .

c. Recommendation
Whether you admit it or not, it seems that industry 4.0 does not limit the power of word of mouth . With the increase in user satisfaction levels after optimizing augmented reality technology in e-commerce, consumers will not keep this AR shopping experience alone.

Have you ever given feedback to your friends?

“Hey, this e-commerce is having a promo, you know?”

“Try playing this game with you, it’s really fun!”

And many more.

Yes, the word of mouth process by recommending an e-commerce platform, there is the potential for new users often called new user acquisition . What does that mean? It means, there are new users who use the e-commerce platform. Indeed, it is not certain that the new users will make transactions on the platform. However, at least consumers who are satisfied with their shopping experience on the e-commerce platform can bring new users for FREE. Nothing to lose.