Market Segmentation and Demographics

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Market segmentation is the process of dividing your audience into groups based on demographic information, such as age, gender, or location. Observing the interests, wants, and preferences of your target market allows you to better understand how to meet your audience's needs and ensure that your marketing efforts are having an impact.

You can use Semrush's Market Explorer tool to uncover demographics for any guatemala email list audience in your market. This report describes the gender split and their age for domains in the same market as Nike.
The audience is evenly split between men and women, with 25-34 year olds making up the largest segment. Facebook is the most popular social media site used by this audience, who are interested in search engines, clothing services, coupon and discount offers, men's interests, boxing gloves and equipment.

With this information, we can make educated guesses about the products our audience might be searching for and market those products on the platforms where this demographic spends the most time.

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Competitive Analysis
Competitor analysis is the process of learning more about your competitors' products, services, pricing, promotions, and other activities. By analyzing your competitors, you can avoid their mistakes, replicate their success, and stay ahead of the curve in your industry.