As we have already seen, the readability of the page is fundamental to encourage navigation of the site (Do you remember the 6 guidelines to improve the usability of the site?)
To write effective and well-structured texts, it is necessary to take into consideration the peculiarities of the use of content on the web :
Reading on a monitor is 25% more tiring than reading on paper
Most users expect to open the page and immediately find the content they are looking for uae phone number list based on the search they entered into the engine.
Web users are impatient: 80% do not read the text in its entirety but scan the page with their eyes looking for a paragraph of interest.
The pages must therefore be legible and airy to encourage reading.
We recommend that you:
Use short , simply structured sentences .
Organize text into paragraphs.
Use bold to highlight key words and important concepts.
Use bullet points and tables.
Insert internal anchors and links into the text to make it easier for users to navigate.
The length must be appropriate to the topic covered: it is not always the longest content that ranks higher but the one that best responds to the needs of users.
From an SEO point of view, don't forget to use H1, H2 etc tags for titles and subtitles and insert your keywords into the text.