4. Build a brand community

[fomayof928@mowline]

Starbucks is an example of taking a rewards program to the next level with its extensive app, but even a punch card towards a free item or a discount will encourage repeat customers. Use social media to raise awareness on the value of your in-store programs, so customers know it’s available.

As more people turn to digital spaces for connection and cyprus b2b leads conversation, brand communities present a major opportunity for businesses looking to cultivate loyalty.

The rise of community platforms and vertical social networks call back to a time where the internet was solely for connection and conversation. People ask questions, provide feedback, cheer each other on—it’s behavior that’s unique to what you’d find on your main feed.

Brands that create their own communities can unite their fans to benefit from this high-quality engagement.

To see what this looks like in practice, check out Sephora’s Beauty Insider community. Every day, thousands of makeup fanatics turn to their fellow Beauty Insiders for advice, recommendations and more. Community groups (like “Nailed It” and “Best Hair Ever”) allow community members to dive deeper into specific interests with other knowledgeable shoppers. It’s a place where questions are answered and friendships are forged.

A screenshot of the Sephora BeautyInsider Community home page. It’s described as a place to “ask questions, join challenges, and get recommendations from people like you.”
All this activity creates a win-win scenario for Sephora and its customers. Customers receive round-the-clock advice and support from fellow fans, and Sephora gets a never-ending well of customer insights and feedback.