Content Review

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Hopefully content marketing has been a long time strategy of your business. If it hasn’t, or if it’s been a while since you last gave your content a refresh, now is the time to do so. A good place to start is simply to make sure that your content speaks to your message at a basic level, and on a level that web crawlers will be able to connect the two. On each page, you’ll typically want around 300 words minimum, touching upon relevant keywords where possible. However, don’t sacrifice quality just to fill up space– russia telegram mobile phone number list ultimately your audience is customers, not just the search algorithm. Beyond this, check SEO-specific settings like your title tags, meta description, image alt-tags, and make sure your links are still working. While it’s difficult to have “perfect” SEO, chipping away at each of these factors can make a huge difference in the visibility of each of your pages.

3. Shopping Experience

Whether you’ve had to recently switch your business model to online sales, or you’ve been using ecommerce for a while, it’s important to make sure each customer’s experience is quick and painless. Go through the checkout process yourself on desktop and mobile to make sure there is little effort required to make a purchase. Also, look to your analytics and see where people are dropping off in the checkout process. If your shoppers are leaving items in their cart without buying, consider using a remarketing campaign to re-engage them as they browse the web and hopefully bring them back to complete their purchase.