IP Targeting and Brand Recognition

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Brand recognition is a powerful idea and unconsciously steers much of the way that consumers make their purchase decisions. When given the choice between a brand that they are familiar with and a brand they are not, consumers more often than not lean towards the brands they recognize and understand. However, brand recognition isn’t instantaneous– it’s built on the back of repeated exposures. This is where IP targeting can come in. Essentially, IP targeting takes a list of users’ physical addresses and pairs them with their associated IP addresses, allowing for the purchase of ad space on a much more granular method than any traditional marketing method. For brands, this means an opportunity to target exposure on a user-by-user basis, significantly expediting the brand recognition process and priming the audience for further marketing efforts.

The Power of Geofencing
Geofencing is a powerful tool that many businesses are starting to tap into. To explain briefly, geofencing puts a virtual barrier around an area that you choose, allowing ads to be served to anyone whose cell phone signal singapore telegram mobile phone number list enters the geofenced area. While the most common application for this kind of targeting is driving traffic to brick and mortar stores, there’s a lot of room for creativity here that businesses are just starting to explore. For example, targeting competitors locations with offers and promotions is a good start for businesses where people shop around or aren’t all that attached to a particular vendor, like a car dealership or a fast food restaurant, but you can also use geofencing to drive in-store participation as well.