3 years ago
Inbound Marketing , Leads , Content Marketing , Digital Marketing
How we broke the lead generation record for a solar energy company.
Brazil is only growing and expanding into a market with philippine number for whatsapp enormous revenue potential.
In the coming years, Brazil will enter the ranking of the largest producers of solar energy.
And did you know that investing in digital marketing can help your company reach this entire blue ocean and new market share?
We know the strategy and we will show you how we helped Cordeiro Energia break the lead generation record and reach a turnover of more than 4 million reais in just 6 months.
The challenge
Initially, Cordeiro Energia had the challenge of becoming a reference and the greatest authority in the photovoltaic energy market in the region.
However, with high competition for solar energy services, Cordeiro was finding it difficult to attract new customers.
Finally, it was also unable to demonstrate the brand's unique features, which had already been operating in the market for over 10 years.
The solution to generate leads for solar energy
We carried out extensive market research and identified the need to educate the target audience, making the brand an authority in the area and increasingly increasing the number of qualified leads so that the sales team could carry out sales efficiently.
The second step was to apply an Inbound Marketing strategy , developing a new inbound friendly website optimized to improve ranking and quality index on Google.
From there, we started producing valuable content with the aim of making the brand better known and strategic work on media campaigns, such as Google Ads and Facebook Ads.
With the optimizations that directly impacted the performance of the campaigns, we were able to generate the first interested contacts in the first month.