Optimize email marketing campaign timing

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In contrast, hard bounce rates reveal the number of email addresses to which you should not resend emails or send future campaigns. Sending or resending emails to these addresses will be a waste of time and resources. The issue responsible for your emails bouncing is fundamental and unfixable e.g., a misspelled email address. Tracking hard bounces can help you keep your subscriber list clean. It’s worth noting that external factors like invalid emails and packed inboxes may not be solely responsible for your campaigns experiencing high bounce rates.

This metric may also be indicative of a senegal telegram database faulty or spammy subject line. Whatever the cause, an email marketing platform like GetResponse can provide detailed analytics to help you make data-driven decisions. Unsubscribe rate Unsubscribe rates measure how many subscribers leave your mailing list in a given period. This metric is tied to audience engagement and indicates whether or not your audience finds your content engaging. You calculate it by dividing the number of people who’ve unsubscribed by the number of emails sent before multiplying the result by Unsubscribe rate is calculate it by dividing the number of people who’ve unsubscribed by the number of emails sent before multiplying the result by Campaigns that experience high unsubscribe rates require content adjustments.

The unengaged subscribers who opt out of your list do so having decided that the content you send them is irrelevant to their interests or needs. Conversely, a low unsubscribe rate points to engaged subscribers who appreciate your content. Keeping track of this metric will help you fine-tune your content strategy and keep your active subscribers engaged and happy. For these reasons alone, no email marketing report is complete without it.